Chief Strategy Officer
A proven leader, Sheryl Daija has developed and executed successful business, media and marketing strategies in the digital, technology and consumer products industries. In her role at the MMA she is focused on strategic programs that will help drive the industry forward and has oversight on MMA’s global events.
Sheryl took a break from the media world and founded a non-profit organization called the Power of Peace focused on social activism around the world. The organization is still active and is currently committed to bringing clean water to the some of the worst parts of Ethiopia.
Prior to this she was SVP/General Manager of the Interactive Advertising Bureau, and was at the forefront of innovation and development across all platforms of the Interactive media industry. Read more »