Our Executive Team | Mobile Marketing Association

Greg Stuart
Chief Executive Officer

Greg Stuart is the global CEO of the Mobile Marketing Association overseeing all aspects of the organizations operations and growth. He is a recognized leader in digital media & advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in 2006, alongside Chad Hurley and Jay-Z.

He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He grew the IAB’s revenues with a CAGR of 37% (overall +500%) while leading the industry from $6 billion to $17 billion in ad spending. The IAB customers included AOL, CNET, Google, Disney, NBD, Yahoo! & 400 others. Read More »

Sheryl Daija
Chief Strategy Officer

A proven leader, Sheryl Daija has developed and executed successful business, media and marketing strategies in the digital, technology and consumer products industries. In her role at the MMA she is focused on strategic programs that will help drive the industry forward and has oversight on MMA’s global events.

Sheryl took a break from the media world and founded a non-profit organization called the Power of Peace focused on social activism around the world. The organization is still active and is currently committed to bringing clean water to the some of the worst parts of Ethiopia.

Prior to this she was SVP/General Manager of the Interactive Advertising Bureau, and was at the forefront of innovation and development across all platforms of the Interactive media industry. Read more »


Fabiano Destri Lobo
Managing Director, LATAM

Fabiano Destri Lobo is the Managing Director of the MMA in Latin America and a born entrepreneur with over 15 years experience in multi-cultural planning, development and deployment of innovative technology in the telecom and digital marketing segments in the region. For the past 7 years he has been engaged in the mobile segment helping grow and shape the ecosystem in Latin America. He is passionate about mobility and holds an international track record in transforming ideas and startups into successful business ventures. He is a mentor in Brazilian accelerator “Start You Up” and an angel investor in several start ups in Brazil. His role in the MMA is to oversee the Latin American membership, research, strategic initiatives, events and educational program. Read more »

Chris Babayode
Managing Director, EMEA

Chris Babayode is the Managing Director of the MMA in EMEA, where he will continue the MMA’s thought leadership campaign within the region and increase advertiser and agency awareness of the potential of the mobile channel. Chris has over 30 years experience in advertising, media and publishing, including the last 15 years within the internet and digital sector, covering both a start up dot.com and a Plc. He has built teams from scratch and managed functional teams covering sales, business development, operations, marketing, product development, analytics and customer engagement. He is experienced in growing organisations through transformation and change. Read more »


Rohit Dadwal
Managing Director, Asia Pacific Limited

Rohit Dadwal is the Managing Director of the Mobile Marketing Association (MMA) Asia Pacific Limited. Rohit oversees the MMA’s activities in Asia Pacific, managing the operations out of its regional headquarters in Singapore. Rohit has extensive expertise in the economics of mobile, direct and digital marketing, consumer privacy and the government regulation of markets. A highly visible industry advocate with over 17 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders, and positioning MMA as the authoritative global voice in the mobile marketing and advertising industry. Read more »

Arnel Kasmally
Vice President, Head of Mobile Transformation and Member Engagement

Arnel is a seasoned digital business transformation leader with two decades of experience in designing award-winning data driven marketing strategies for some of the world’s largest, most complex, multi-channel blue-chip brands in the US and across key global markets for the CPG, Technology, Luxury automotive, Financial services, Telecommunications, Media, Tourism and Business services sectors.

He has a proven track record in building and leading cross-functional teams in marketing strategy for brand and digital brand management, customer acquisition, performance marketing, retention, content marketing, social media and mobile. With a keen sense for generating short and long-term stakeholder value, he is also great at managing the operational complexities of large group portfolios. Read more »


Mark Pombo
Vice President, Marketing

Mark joined the MMA in September 2017 and brought with him more than 20 years of marketing and business development experience at brands including MasterCard, GE, MBNA and The Muse.

A proven leader, Mark has a track record of successfully building and scaling b2b marketing operations. At MasterCard and again at The Muse, Mark developed their first b2b marketing strategies, expanding organizational capabilities, executing campaigns both domestically and abroad.

Mark holds both a B.A. and an MBA from the University of Delaware. He lives in Connecticut with his wife and three children. Read More »

Segun Olowofela
Vice President of Finance & Administration

Segun Olowofela is the Vice President of Finance & Administration at the MMA. Segun has over 18 years of finance experience spanning a mix of large and start-up companies, including General Electric, Estee Lauder, NBCUniversal, Pearson, Financial Times, Macmillan and Sailthru Inc. Segun has held senior management positions both domestically and internationally, and has experience growing digital advertising, marketing and subscription businesses globally.

He holds a BA in Finance from St. John’s University in New York, an Executive MBA from the Zicklin School of Business and is a member of the Institute of Management Accountants. Read More »