Vice President, Head of Mobile Transformation and Member Engagement
Arnel is a seasoned digital business transformation leader with two decades of experience in designing award-winning data driven marketing strategies for some of the world’s largest, most complex, multi-channel blue-chip brands in the US and across key global markets for the CPG, Technology, Luxury automotive, Financial services, Telecommunications, Media, Tourism and Business services sectors.
He has a proven track record in building and leading cross-functional teams in marketing strategy for brand and digital brand management, customer acquisition, performance marketing, retention, content marketing, social media and mobile. With a keen sense for generating short and long-term stakeholder value, he is also great at managing the operational complexities of large group portfolios. Read more »