Perspectives | Mobile Marketing Association

Perspectives

Members Only
Release Date: 
October, 2017
Members Only
Release Date: 
October, 2017
Members Only
Release Date: 
October, 2017

The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Jan-Mar 2017) shows that time-spent on smartphones jumped 16% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. But what interested us the most is that we’re now beginning to see the result of government initiatives in driving literacy about digital payments. For the first time we’re seeing usage of mobile wallets among less affluent sections (SEC C/D/E).

Release Date: 
June, 2017
Category: 
Release Date: 
March, 2017
File Size: 
88 KB
The last quarter of 2016 shows that mobile internet usage increased by 29%. The strong gains were driven by a number of industry factors like the launch of 4G services, and the impact of demonetization. The Smartphones Usage and Behaviour report from Kantar IMRB & MMA (Oct-Dec 2016) enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits. At the same time, it elaborates the role of mobile as an influencer in the consumer’s path-to-purchase.
 
Release Date: 
March, 2017
Category: 
Members Only
Release Date: 
December, 2016
File Size: 
7.3 MB
Members Only
Release Date: 
November, 2016