After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media.

In APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data.

Download Architecting the future of marketing in APAC: The use of Mobile in the digital marketing mix, an annual report released today by WARC, the global authority on effective marketing, in association with the MMA.