MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer E…
The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. Thi…
Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? This session will explore the persistent ch…
Performance marketing was once defined by speed and automation. Now, it’s a precision-driven growth strategy that ties marketing investment directly t…
Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles fo…
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement…
Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this …
Performance marketing is no longer just about speed and automation — it’s evolving into a strategic engine of measurable growth. Join us for a dat…
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Achieving sustained growth requires more than just transactional customer interactions. This MMA Global webinar, in partnership with Kantar, will…
New research from MMA and Marketbridge reveals a stark reality: most marketing teams have built analytics systems that explain performance but don’t i…
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