Marketing AI Risk Evaluation Framework | MMA Global
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  3. Marketing AI Risk Evaluation Framework
  2. Education
  3. Marketing AI Risk Evaluation Framework

Marketing AI Risk Evaluation Framework

Released: 
July, 2024
File Size: 
1.08 MB
Region: 
Global
AI

The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk categories, including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate the complex landscape of AI implementation.

The framework employs MMA’s LIME risk rating criteria, quantifying risks and mitigation effort based on three factors:

  • Likelihood: Probability of risk occurring (0-1 scale)
  • Impact: Potential business and reputational effect (1-5 scale)
  • Mitigation Effort: Estimated person-months required to address the risk

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