The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:

• The marketing evolution toward become more analytical and data science driven.
• Why enriching your data will improve your predictive models and deliver superior results.
• How Smartfren is incorporating data and machine learning to increase the impact of their marketing programs specific to acquisition, retention, market share and customer segmentation.

“Thanks to MMA for the opportunity to host a webinar along with our valued customer and industry leader, Smartfren. I found the webinar extremely valuable for Mobilewalla in terms of sharing insights on the use of data and AI in enterprises, as well as having hundreds of marketing leaders across Asia-Pacific attending the virtual event. Great that MMA is doing this important work, especially needed during this restricted period. Looking forward to the next one!” – Anindya Datta