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AI

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Integrated Media Strategy Lead
Kroger
Assistant Manager, Addressable Media
GM
CAP Partner:
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Wednesday, September 6, 2023 - 11:00am to 12:00pm EDT

How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower? What are the use cases that marketers prioritize? The first ever benchmarking study about the state of Generative AI in marketing delivers insights about these questions and explores how marketers perceive the current capabilities of the disruptive new technology. We will explore: the rate of adoption, the investment, the key use cases, and the roadmap for the next months.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
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The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released: 
July, 2023
Education Section: 
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Wednesday, June 7, 2023 - 11:00am to 12:00pm EDT

Key findings from the MMA’s new State of AI study, reflecting input from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
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Featured in Digiday

We stand at the precipice of a new era, where the intersection of marketing and Artificial Intelligence (AI) is quickly becoming a catalyst for growth and innovation. Recognizing this seismic shift, MMA Global embarked on a pioneering study to chart the landscape of AI application in marketing and CX.

Released: 
May, 2023
File Size: 
1.1 MB
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MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.

Released: 
May, 2023
Education Section: 
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Are you looking forward to the arrival of fall weather: cooler temperatures, changing leaves, and all things pumpkin? You're not alone. A recent survey by IBM Watson Advertising shows that 69% of consumers say they feel happy or relieved when fall weather first appears in the forecast. When fall weather does arrive, they say they will make distinct changes to their behaviors, and purchases.

Learn more about what a fashionably late fall season means for your business and what you can expect from consumers in the IBM Watson Advertising Fall Outlook. 

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Changing the narrative on bias in advertising

This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the infrastructure that supports them, specifically digital advertising, are increasingly dependent on artificial intelligence (AI) and machine learning (ML). These advanced technologies help increase efficiency and accuracy, help users find and discover content, and provide relevant products and services.

Released: 
February, 2022
Education Section: 
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Tuesday, November 23, 2021 - 7:30am to 8:00am GMT

Marketers are experiencing a unique convergence of events in time; with unprecedented pressure to prove ROI in a landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Hear from Philippa Snare, SVP of EMEA, on how The Trade Desk is responding to these challenges and what marketers should be doing right now to embrace this moment.

Region: 
Speakers: 
Former SVP EMEA
The Trade Desk
Moderator: 
Chief Content Officer
Mobilegroove
Presented by:
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