The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:

Everybody talks about the weather, but nobody does anything about it." Charles Dudley Warner had it right ... until now. Weather is perhaps the single largest external swing factor in business performance – responsible for nearly half a trillion dollars in economic impact in the U.S. alone each year. Weather has been proven to affect emotion, behavior, and purchase habits, along with having impacts on supply chain, pricing, product assortment, and even staffing.

Artificial intelligence has become de rigeur within the media and advertising industries. To better understand how AI fits within the advertising ecosystem and how to put AI theory into practice, Dave Neway, Head of Product Marketing for IBM Watson Advertising will share the multitudinous ways in which AI is impacting our lives with an eye towards how AI is specifically revolutionizing the work of media professionals, increasing the speed and accuracy of decision-making whilst allowing media professionals to spend more time on high value strategic work.