AI | Page 5 | MMA Global

AI

Thursday, November 11, 2021 - 4:00pm to 5:00pm IST

The advertising ecosystem is rapidly evolving with privacy becoming a key focus for people as well as businesses.

In this session, leading industry experts will discuss personalization in a privacy-first world, how the digital advertising ecosystem is evolving, and how businesses can build for these ecosystem changes with a privacy-focused lens.

Region: 
Speakers: 
Business Product Marketing Head
Meta
CEO
Merkle Sokrati
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
Watch the Webinar:

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Released: 
October, 2021
File Size: 
4.24MB
Education Section: 
Region: 
Keywords: 

As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern marketing challenges, MMA in partnership with GroupM and Google present Ecosystem Report 2021: Modern Marketing, that brings together consumer behavior and digital strategies to help brands advance their digital marketing maturity, with case studies on various trends such as Artificial Intelligence, Machine Learning, Measurement, and Programmatic.

Released: 
September, 2021
Region: 

Tuesday, August 24, 2021 - 2:00pm to 3:00pm SGT

Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.

Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.

Region: 
Speakers: 
VP, Global Media, APAC & Africa
Unilever
CEO
ESHAP
Business Director ASEAN & India
Epic Games
Co-Founder
Potion Projects
Founder
RTFKT Studios
Head of Asia Operations
Genies
Global Head of Technology & Innovation
Anheuser-Busch InBev
Moderator: 
Founder & President
Culture Group
Webinar Partner:
Watch the Webinar:

As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth. 

In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.

Released: 
June, 2021
File Size: 
18.7MB
Region: 

To achieve better results, we must break the cycle of using the same tech in the same way.

Released: 
March, 2021
Education Section: 
Region: 
The Next Era of Digital Marketing
Released: 
March, 2021
File Size: 
10.5 MB
Education Section: 
Region: 
Demystify learn more about AI’s value to the marketing and media industry IBM Watson Advertising.
Released: 
March, 2021
File Size: 
23.6 MB
Education Section: 
Region: 

Thursday, June 25, 2020 - 3:00pm to 4:00pm IST

The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:

Region: 
Speakers: 
Founder & Chief Executive Officer
Mobilewalla
Chief Data Scientist, Head of Analytics
Smartfren Telecom
Webinar Sponsor:
Watch the Webinar: