Games | MMA Global


ABI Games Studio will tap on proprietary ad monetization and optimization solutions through AnyManager

AnyMind Group, a technology company for the business supply chain, has today announced a partnership with ABI Games Studio (ABI), a leading publisher in the mobile gaming industry in Vietnam and Southeast Asia, for advertising monetization and optimization solutions of ABI's mobile games. 

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Tuesday, May 17, 2022 - 2:00pm to 3:00pm EDT

VP Marketing, Insights
Activision Blizzard
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The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

October, 2021
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The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

October, 2021

Tuesday, August 24, 2021 - 2:00pm to 3:00pm SGT

Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.

Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.

VP, Global Media, APAC & Africa
Business Director ASEAN & India
Epic Games
Potion Projects
RTFKT Studios
Head of Asia Operations
Global Head of Technology & Innovation
Anheuser-Busch InBev
Founder & President
Culture Group
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Monday, June 15, 2020 - 3:00pm to 4:00pm SGT

Watch the video on YouTube here.

The gaming industry has come a long way since the ‎#retrogaming days of Atari and arcades, and the gaming community is finally getting a serious look from mainstream media and brands. With more than 1 billion Tweets on gaming last year, Gaming Twitter has been thriving.

Since the COVID-19 outbreak, even more people are turning to gaming as a major source of comfort, entertainment and social interaction.

Head of Research, APAC and MENA
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An MMA Mobile Gaming Committee White Paper

Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.

October, 2017
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