Watch the video on YouTube here.

The gaming industry has come a long way since the ‎#retrogaming days of Atari and arcades, and the gaming community is finally getting a serious look from mainstream media and brands. With more than 1 billion Tweets on gaming last year, Gaming Twitter has been thriving.

Since the COVID-19 outbreak, even more people are turning to gaming as a major source of comfort, entertainment and social interaction.

In this webinar, Martyn U’ren, Head of Research, APAC and MENA, Twitter will be sharing insights from our new research about the gaming audience on Twitter, and inspirations for brands looking to connect with this passionate community across APAC.