An MMA Mobile Gaming Committee White Paper

Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.

Better yet, for marketers, mobile gamers are engaged and can be very receptive to advertising in the channel, particularly if they are rewarded for viewing ads. In this MMA White Paper, you’ll learn not only why this is an opportunity marketers should leverage, but how to get it right.