Metaverse is the Medium
The future of consumer engagement is virtual. Please join Culture Group founder Michael Patent as we enter the metaverse to understand the cultural, commercial and creative experience needed to thrive in virtual environments. With Gen Z set to comprise half of the population in Asia by 2025, developing an authentic and native presence within these interconnected virtual environments has never been more important. Michael’s presentation will feature global and regional use cases, best practices, and companies to watch.
About Culture Group
Culture Group is Southeast Asia’s leading popular culture marketing agency. The company’s distributed team of thinkers, makers and marketers collaborate with clients to turn pop culture moments into brand movements, resulting in business outcomes. Sitting at the intersection of culture, technology and entertainment, Culture Group has an unparalleled history of ideating and activating for the region’s most progressive brands and emerging ventures including Riot Games, Singtel, Globe Telecom, AIS, Wattpad, Kumu, Ampverse, Vespa, Unilever, AEG, Mastercard and Rally.io
About Michael Patent
Michael Patent is the Founder & President of Culture Group, a Singapore based pop culture marketing agency that ideates and activates transformative pop culture programs for brands, media companies and tech platforms across Asia-Pacific. He is a recognized authority in the thriving pop culture marketing conversation in Asia; his views on creativity and culture have been featured in Campaign Asia, Marketing Interactive, IGN, Hypebeast and Jakarta. Michael is based in Singapore, where he leads Culture Group in creating transformative work for daring clients including Riot Games, Singtel, Globe Telecom, AIS, Wattpad, Kumu, Ampverse, Vespa, Unilever, AEG, Mastercard and Rally.io