Taking Your Mood By Storm: How Weather Drives Consumer Behavior | MMA
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Tuesday, April 21, 2020 - 2:00pm to 3:00pm EDT

Watch the Webinar:

Everybody talks about the weather, but nobody does anything about it." Charles Dudley Warner had it right ... until now. Weather is perhaps the single largest external swing factor in business performance – responsible for nearly half a trillion dollars in economic impact in the U.S. alone each year. Weather has been proven to affect emotion, behavior, and purchase habits, along with having impacts on supply chain, pricing, product assortment, and even staffing. And now, as the COVID-19 pandemic is affecting the economy, restricting people to their homes, and changing behaviors like shopping, gardening, and even getting dressed, weather can play a more important role than ever before in predicting and influencing consumers' state of mind and motivations.

In this webinar, attendees will learn how advanced data science and AI can be applied to more accurately predict weather patterns and trends, and the potential impact of both weather and the current situation can have to advertising and marketing strategies. Discover the the macro and micro patterns of seasonal transitions, the impact of climate change on the weather, and how the pandemic, the impacts of climate change, and daily weather influence consumer behavior.

Takeaways:

  • Learn how data science and AI impact how weather is forecasted
  • See examples of how weather, the coronavirus, and climate change can influence how consumers think, feel, and shop
  • Discover how brands can turn this influence into actionable strategies to drive awareness and consideration
Speakers: 
Global Director, Consumer Weather Strategy
IBM Watson Advertising
Product Marketing Leader
IBM Watson Advertising