En el marco del MMA BrainFood Live CXO Talks, organizado por la Mobile Marketing Association, junto a profesionales de la industria donde se abordó el rol del big data en la industria, su aplicación, las nuevas tendencias y los desafíos que quedan por delante para utilizar la data en pos del conocimiento de la audiencia y la reinvención de las marcas. 

La jornada organizada por la Mobile Marketing Association tuvo speakers de primer nivel, una gran convocatoria y se posiciona como el gran evento de la industria en el segundo semestre del año.

El MMA Innovate convocó en el Palacio Duhau de Buenos Aires a algunos de los más reconocidos especialistas del marketing local para reflexionar sobre las tendencias y el futuro de las marcas y los negocios, ante un nutrido auditorio de CMO's, Directores y Gerentes de Marketing de diversas empresas.

Essence announces expansion of data and measurement-driven media services in China supported by GroupM

Helping transformational marketers in China achieve data-driven growth, through Essence’s pioneering use of analytics and technology to deliver valuable advertising

Shanghai, China, 10 October 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the expansion of its offering to businesses in China. 

Essence appoints James Graver as Vice President, Managing Director, Australia

Appointment further strengthens the agency’s skills and capabilities in line with its strategic priorities, product vision and business development plans

Sydney, Australia, 30 August 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of James Graver as Vice President, Managing Director, Australia. 

In recent months, Google has been rolling out Google Measurement Maturity: a set of diagnostic tools and resources to help advertisers understand best-in-class measurement practices. This initiative builds on the work Google has done with BCG and with Bain.

Essence appoints James Smyllie as Vice President, Media Planning, APAC and Lee Walsh as Vice President, Media Activation, APAC

Additions to regional leadership team further strengthen the agency’s skills and capabilities in line with its product vision and business development plans

We support efforts to increase transparency in the digital advertising ecosystem and we’re committed to making it easier for marketers to monitor their digital campaigns and protect their brand. That’s why we’re introducing new ways for Display & Video 360 to help you avoid buying unauthorized web and app ad inventory, and control where your digital ads are appearing.

Read here for more details.

Essence launches Essence Global Ventures supported by the Singapore Economic Development Board

Strengthening Singapore as a global innovation hub and developing talent capability in technical, high-growth areas

Essence appoints Atrayee Chakraborty as Vice President, Integrated Media Planning in India

Addition to India leadership team further strengthens the agency’s media planning capabilities across all channels for clients

Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load. In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention.