Announcing Google Measurement Maturity Tools & Resources
July 1, 2019
In recent months, Google has been rolling out Google Measurement Maturity: a set of diagnostic tools and resources to help advertisers understand best-in-class measurement practices. This initiative builds on the work Google has done with BCG and with Bain. Central to this is the assessment tool Google launched with Bain - which provides a deeper dive into the measurement opportunities available to a business as part of their overall digital maturity goals.
From July onwards, Google teams will be proactively reaching out to their clients to discuss the biggest measurement gaps and opportunities to go after in the second half of this year.
Google is rexcited by the potential of Google Measurement Maturity to help advertisers achieve their business objectives.