Essence launches Essence Global Ventures supported by the Singapore Economic Development Board

Strengthening Singapore as a global innovation hub and developing talent capability in technical, high-growth areas

Essence appoints Oindrila Roy as Head of Strategy and Rahul Marwaha as Vice President, Digital Media Activation in India

Additions to India leadership team strengthen the agency’s skills and capabilities in line with its product vision and business development plans

GroupM’s Team Airtel joins Essence as part of the move

Delhi, India, 19 December 2018 - Essence, a global data and measurement-driven media agency and part of GroupM, today announced that it will take on integrated media agency of record duties for Airtel, a leading telecommunications services provider in India, effective 1 January 2019. The agency’s scope of work will include both offline and digital media strategy, planning and buying.

Integration of AI-enhanced bid optimization into Olive accelerates programmatic optimization capabilities, makes machine learning easy to deploy across campaigns

LONDON, December 12, 2018 -- Essence, a global data and measurement-driven media agency and part of GroupM, today announced the integration of bespoke machine learning-powered bid-optimization into Olive, the agency's proprietary media management software.