The MMA Mobile Coupon Ad Unit Standards Committee (MOCAUS) is creating standards for vocabulary, creative and measurements for mobile coupon based ads. MoCAUS will be conducting its first field trials of the initial proposed specifications in September with committee members Jumptap, FunMobility, Motorola conducting the trials with retail partner Ace Hardware and using creative contributed by Razorfish.
Asia Pacific, 17th January, 2012 – Havas Media (http://www.havasmedia.com) announces the acquisition of a majority stake in Snapworx Mobile, Inc, the mobile marketing arm of Snapworx, Inc. (http://www.snapworxdigital.com), one of the Philippines’ biggest digital marketing agencies. Following the acquisition Snapworx’s mobile business will be rebranded as Mobext which already operates as the global mobile marketing brand within the Havas Digital stable.
