The MMA Mobile Coupon Ad Unit Standards Committee (MOCAUS) is creating standards for vocabulary, creative and measurements for mobile coupon based ads. MoCAUS will be conducting its first field trials of the initial proposed specifications in September with committee members Jumptap, FunMobility, Motorola conducting the trials with retail partner Ace Hardware and using creative contributed by Razorfish.
Chapell & Associates, joined Anthony Prestia from the Network Advertising Initiative (NAI), to discuss the background and impact the NAI Mobile Application Code will have on MMA members that are advertising sellers or buyers.
This discussion provided an overview of the newly released principles, an explanation of how the NAI principles interact with other industry initiatives, and the opportunity to ask questions about the NAI mobile compliance program. This webinar is available for review and download here: https://vimeo.com/72842676
The first planned deliverable from the MMA Location Committee is due to be released co-incident with Advertising Week in late September 2013. Co-chairs Monica Ho of xAd and Jake Moskowitz of Nielsen are leading committee efforts to establish a comprehensive set of definitions that should be used in the use of location in mobile marketing.
In a three part series of Webinars the MMA Privacy Committee Co-Chairs, Jennifer Barrett Glasgow from Acxiom and Alan Chapell from Chapell & Associates, are leading the MMA conversations around what steps members need to take to address and be compliant with the new industry guidelines from the industry coalition of trade groups known as the Digital Advertising Alliance (DAA).
Thursday, August 2nd 11:00AM Pacific / 2:00PM Eastern