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The Definitive Guide to Location Data

June 26, 2019

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

2018 Holiday Advertising Forecast - Survey

This holiday season, retail spending, both online and in-store, could reach new heights. The latest Consumer Confidence Index numbers, which measure consumer sentiment towards buying intentions, haven’t been this high since October 2000, eighteen years ago.

To understand how and when retailers plan to reach holiday shoppers, we surveyed over 260 owners and managers of small-to-medium businesses in the United States. Find insights on:

  • Where SMBs will spend their holiday ad dollars
  • The influence of geotargeting
  • Which digital channels will get the most attention
  • Holiday ad spending trends 

MMA members can download a copy here.

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PDF(s): 
PDF icon reveal-mobile-holiday-advertising-survey-2018.pdf
Content Tags (Deprecated): 
social media
mobile advertising
Geo targeting
location-based marketing
Location Based Advertising
Research Type(s): 
Public Research

S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement

New York, October 24th, 2017 – S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS.

Submitter's Company: 
S4M
Content Tags (Deprecated): 
mobile advertising
viewability partnership
mobile programmatic
Member Mention: 
S4M
News Type: 
Member Press Release

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.

Submitter's Company: 
JUICE Mobile
Content Tags (Deprecated): 
targeting
mobile targeting
mobile advertising
News Type: 
Member Press Release

S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

NEW YORK, June 1st, 2017 – S4M (Success for Mobile), a mobile ad tech company with headquarters in Paris, France, has appointed Scott Dornblaser as SVP Sales Americas based in New York City. Dornblaser will lead S4M’s sales expansion across North and Latin America and report directly to Fred Joseph, S4M’s US CEO and Global COO. 

Submitter's Company: 
S4M
Content Tags (Deprecated): 
mobile advertising
mobile programmatic
News Type: 
Member Press Release

ETERMAX IMPULSA EL MOBILE GAMING EN LA MMA

April 5, 2017
ETERMAX IMPULSA EL MOBILE GAMING EN LA MMA La desarrolladora de juegos líder en LATAM, se incorpora a la Mobile Marketing Association para llevar innovación tecnológica y tendencias del mobile gaming a los negocios digitales Buenos Aires, 5 de abril de 2017 - Etermax, la desarrolladora de juegos para móviles argentina, anuncia su incorporación a la Mobile Marketing Association (MMA), abriendo un nuevo camino dentro de la organización para aportar sus profundos conocimientos sobre el mobile gaming y su papel en los negocios digitales en Latinoamérica.

Webinar: Two Case Studies on Geotargeting

This 30 minute webinar highlights two successful local mobile advertising campaigns that leveraged beacons and geotargeting.
Content Tags (Deprecated): 
beacons
Geo targeting
Geo-location
location-based marketing
Location Based Advertising
mobile advertising
Member Mention: 
Reveal Mobile
News Type: 
Member Press Release

Mobile Is the Internet: Seven Reasons Why Mobile Is Eating the World

August 29, 2016

Benedict Evans, a partner at Andreessen Horowitz, recently spoke at the Mobile Marketing Association’s CEO & CMO Summit on why mobile is replacing the PC as the center of technology.

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America • Audio.ad will be XAPPmedia’s exclusive representative in Latin America and the U.S. Hispanic market • Audio.ad will offer XAPP Ads® that enable mobile consumers of music streaming services and other audio apps to interact with advertising simply by speaking
Content Tags (Deprecated): 
mobile advertising
audio advertising
Mobile marketing
audio advertising solutions
mobile audio advertising
News Type: 
Member Press Release

AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS EL FORMATO PUBLICITARIO DE AUDIO INTERACTIVO XAPP ADS®

AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS EL FORMATO PUBLICITARIO DE AUDIO INTERACTIVO XAPP ADS® • Audio.ad será el representante exclusivo de XAPPmedia en América Latina y el mercado hispano de los Estados Unidos • XAPP Ads® permite a los consumidores móviles de servicios de música digital y aplicaciones de radio interactuar con anuncios publicitarios a través de la voz.
Submitter's Company: 
Content Tags (Deprecated): 
mobile advertising
Mobile marketing
mobile audio advertising
mobile audio solutions
audio advertising solution
News Type: 
Member Press Release