As attention continues to shift to mobile devices, ensuring that revenue follows is a challenge for media companies across the country. With a plethora of new advertising products and companies available, sales teams seek creative strategies to help them stand out in a competitive market.
In this webinar, learn how WRAL took advantage of new and existing technology to build two innovative and high performing mobile ad campaigns. Attendees get a rare peek inside one of the industry’s most forward-thinking sales teams to see how they’re using beacons and geotargeting. Through two case studies, the webinar covers numerous ways to leverage location data to create more sales opportunities, improve revenue, and build effective mobile campaigns.
Chris Weatherly, Director Digital Sales & Products at Capitol Broadcasting Company
Matthew Davis, VP Marketing at Reveal Mobile