June 27, 2017
Submitted by JUICE Mobile
JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.
Through this partnership, brands can now access industry leading behavioral location data in premium publisher Apps with JUICE Mobile’s Programmatic Direct platform - Nectar.
Cannes, FR – June 21, 2017 – JUICE Mobile, a leading mobile advertising and technology firm, is proud to announce its partnership expansion with Factual, the industry leader in location data. Guaranteed Customer Targeting enables brands to target their customers deterministically, leveraging real-world behavioral data with JUICE’s proprietary programmatic direct platform, Nectar®. This new solution guarantees brands that they will reach the right device, in premium brand safe environments, while being able to trade directly with publishers, all in one platform, outside of the biddable ecosystem.
JUICE Mobile has been working with Factual since first launching their mobile-only DSP - Swarm. With this expanded partnership, brands will have the ability to leverage Factual’s best-in-class targeting data directly in Nectar, with over 500 segments available on launch.
“JUICE Mobile has been a valued partner of Factual for many years and the opportunity to further expand their mobile offerings through our powerful location data is exciting.” Says Gil Elbaz, Founder and CEO at Factual. “We are looking forward to seeing their clients easily leverage our data for enhanced audience targeting and offer even better campaign outcomes.”
The Nectar platform facilitates the purchase of quality inventory from more than 350 publishers directly, with both impression volume and pricing guaranteed for the future, through its exclusive reverse auction marketplace. Nectar also addresses concerns around transparency for both advertisers and publishers, by allowing both sides to have clear visibility into which publications and brands are participating in the direct buy.
“Brand safety in a premium environment has always been a priority for our clients. Being able to now integrate this data into our Nectar platform allows us to offer better targeting capabilities with confirmation on content environment.” Paul Brousseau, President of JUICE Mobile explains. “Historical behavior is one of the strongest indicators of future behavior and by using this data our clients will have the ability to implement a true customer journey strategy.”
Guaranteed Customer Targeting is available immediately across top publishers in Nectar and is continuing to scale as more premium publishers integrate Factual’s industry leading data solutions into their portfolio of properties.
Factual is the neutral data company that makes data accessible to everyone, accelerating innovation and improving our daily lives. Thousands of developers, publishers, advertisers and enterprises use Factual's location data, including some of the world's largest search, mapping and social platforms, leading publishers and advertising technology firms encompassing billions of dollars of ad spend and global leaders in financial services and payments. Factual's core capability is an unmatched ability to build high-quality data, driven by its ever-expanding network of data-sharing partners and its data stack that turns billions of pieces of information into clean, structured factual data. Factual is headquartered in Los Angeles, CA.
About JUICE Mobile
Founded in 2010, JUICE Mobile is a full-service mobile advertising technology firm, with proprietary programmatic platforms, dedicated exclusively to the mobile advertising market through their relationships with Fortune 500 advertisers and premium publishers. JUICE's approach is to be unbiased on data, inventory and attribution, but highly biased on outcomes for their clients.
JUICE Mobile is headquartered in Toronto, Canada and has offices in Los Angeles, New York, Chicago, Montreal, Vancouver and Waterloo.