S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement
October 31, 2017
Submitted by S4M
New York, October 24th, 2017 – S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS.
S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the MRC for mobile browser viewability measurement. This new partnership will complement S4M’s service, which is separately MRC accredited for served impressions, clicks, landings, app opens and installs.
“Viewability is a critical concern in mobile campaigns; this is why we are partnering with Integral Ad Science to make their measurement available to our clients. Brands now have access to additional metrics from another MRC accredited provider, and a more in-depth view into their campaigns,” explains Christophe Collet, CEO of S4M. “Reliable and validated metrics are the foundations for efficient and impactful mobile campaigns.”
“We are excited to join forces with S4M to further improve quality and transparency for mobile campaigns,” says Nick Morley, Managing Director, EMEA at Integral Ad Science. “Viewability is becoming a must-have standard in the mobile market, as is the case for desktop campaigns today. Integrating viewability measurement is a trend where we will see other players from the mobile ecosystem follow suit.”
S4M – the Mobile Shopper Advertising Platform – is the first and only mobile advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a mobile-first technology that is unique in the industry to be accredited by the MRC (Media Rating Council) on the entire mobile user journey. The platform empowers brands with full transparency and control in their mobile data supply chain from mobile programmatic buying to consumer conversion in apps, mobile sites, and physical points of sales.
Founded in 2011 by mobile marketing pioneers, S4M is headquartered in Paris with over 140 employees and services more than 500 advertisers worldwide. The company has ten offices in the US, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io
Press contact: Zoey Tung, [email protected]
About Integral Ad Science
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimising towards opportunities to consistently improve results, and analysing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognised in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. Learn more at www.integralads.com
Press contact: Tiffany Tai, [email protected]