Latest MoCAUS Work | MMA Global

Latest MoCAUS Work

August 27, 2013

The MMA Mobile Coupon Ad Unit Standards Committee (MOCAUS) is creating standards for vocabulary, creative and measurements for mobile coupon based ads. MoCAUS will be conducting its first field trials of the initial proposed specifications in September with committee members Jumptap, FunMobility, Motorola conducting the trials with retail partner Ace Hardware and using creative contributed by Razorfish.