Essence appoints Oindrila Roy as Head of Strategy and Rahul Marwaha as Vice President, Digital Media Activation in India

Additions to India leadership team strengthen the agency’s skills and capabilities in line with its product vision and business development plans

When recommendations are at their best, they help users find a new song to fall in love with, discover their next favorite creator, or learn that great paella recipe. That's why we update our recommendations system all the time—we want to make sure we’re suggesting videos that people actually want to watch.

Google wanted to draw your attention to a new feature we are launching today – “Your Data in Search.” This is the latest in our longstanding effort to ensure that Google users have easy access to information about the data in their account as well as the options they have to control it.

By The MTA News Desk

Braze (formerly Appboy)​, the customer engagement platform that delivers messaging experiences across push, email, apps, and more, today announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company’s commitment in its investment to continue delivering and supporting our existing customers and expanding further into the region.

Article link: https://medium.com/@BrazeTechnology/calling-it-now-push-notifications-wi...

By Myles Kleeger, President and Chief Revenue Officer

After a summer and fall packed with updates from technology giants like Google and Apple, marketers are settling into life with the new parameters for how and when to engage with users.

Internationally recognized program honors excellence in digital marketing among the world’s top marketers.

Leading industry publication Search Engine Land recently included DAC Group amongst the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world.  

Did you know that Mobile World Congress is making its North American debut this year from September 12 – 14 in San Francisco?

• What the top mobile signals are for branding, by vertical.
• What signals marketers are employing, based on KPIs.
• How the purchase funnel really works. (Hint: It’s not a funnel.)
• What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.