General News | Page 2 | MMA

Essence appoints Oindrila Roy as Head of Strategy and Rahul Marwaha as Vice President, Digital Media Activation in India

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Essence appoints Oindrila Roy as Head of Strategy and Rahul Marwaha as Vice President, Digital Media Activation in India

Additions to India leadership team strengthen the agency’s skills and capabilities in line with its product vision and business development plans

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Essence wins integrated media duties for online higher education platform UpGrad in India

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Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for online higher education platform UpGrad in India following a pitch. The agency’s scope of work spans both offline and digital media.
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Continuing our work to improve recommendations on YouTube

Submitter's Company: 
Google
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When recommendations are at their best, they help users find a new song to fall in love with, discover their next favorite creator, or learn that great paella recipe. That's why we update our recommendations system all the time—we want to make sure we’re suggesting videos that people actually want to watch.

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Launch of new Google feature: “Your Data in Search"

Submitter's Company: 
Google
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Google wanted to draw your attention to a new feature we are launching today – “Your Data in Search.” This is the latest in our longstanding effort to ensure that Google users have easy access to information about the data in their account as well as the options they have to control it.

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Braze (Formerly Appboy) Expands its Footprints Globally with New Office in Singapore

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By The MTA News Desk

Braze (formerly Appboy)​, the customer engagement platform that delivers messaging experiences across push, email, apps, and more, today announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company’s commitment in its investment to continue delivering and supporting our existing customers and expanding further into the region.

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Calling it now: Push Notifications will go the way of social media

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Article link: https://medium.com/@BrazeTechnology/calling-it-now-push-notifications-wi...

By Myles Kleeger, President and Chief Revenue Officer

After a summer and fall packed with updates from technology giants like Google and Apple, marketers are settling into life with the new parameters for how and when to engage with users.

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DAC Group Named Search Engine Land 2017 Awards Finalist

Submitter's Company: 
Kaora Genest, DAC Group
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Internationally recognized program honors excellence in digital marketing among the world’s top marketers.

Leading industry publication Search Engine Land recently included DAC Group amongst the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world.  

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The Impact of Mobile Signals on the Consumer Journey A Report by Mobile Marketing Association and Radium One

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A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
  • What the top mobile signals are for branding, by vertical.
  • What signals marketers are employing, based on KPIs.
  • How the purchase funnel really works. (Hint: It’s not a funnel.)
  • What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.
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IoT: Differentiate your brand through smart products

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Going to Millennial 20/20? Attend our session on IoT and hear how Chris Bevans, Creative Director of DYNE, a luxury mens sportswear company, utilized IoT to improve consumer loyalty, maximize target audience reach, and optimize content to develop a strong competitive advantage. Reserve a private meeting with us to discuss how IoT can help your business boost marketing efforts and reach customers past the point of purchase. Schedule a meeting: http://bit.ly/2lsfFbu Schedule a demo: http://bit.ly/2lGLMHE
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