Essence appoints Atrayee Chakraborty as Vice President, Integrated Media Planning in India | MMA Global

Essence appoints Atrayee Chakraborty as Vice President, Integrated Media Planning in India

April 2, 2019

Essence appoints Atrayee Chakraborty as Vice President, Integrated Media Planning in India

Addition to India leadership team further strengthens the agency’s media planning capabilities across all channels for clients

 

Mumbai, 3 April 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of Atrayee Chakraborty as Vice President, Integrated Media Planning in India. She will work closely with Anand Chakravarthy, Managing Director, India at Essence.

Based in Mumbai, Atrayee will lead the integrated media planning practice across all channels for Essence’s clients in India. With a belief in people-centric channel strategy and data-driven audience planning, she aims to facilitate an even stronger collaborative working culture between media and other practices in the agency to deliver seamless brand solutions. With almost two decades of experience, Atrayee was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications.

“As digital and technology are fast becoming integral parts of people’s ecosystem, there is a need to break down siloed structures and bridge both digital and analogue realms using a data-driven approach. Coming back to India and its complex and dynamic media environment, I look forward to being part of Essence, which is an exceptionally future-focused agency," said Atrayee.

Anand said, “Atrayee is a passionate leader with high integrity and a proven ability to envision and deliver successful outcomes in a challenging environment. Her rich experience, both in India and internationally, puts her in good stead to lead our integrated media planning practice. Atrayee is a wonderful asset to both Essence and our clients, as we continue to build on our strong foundation and enhance our capabilities.”

This move follows the appointment of Oindrila Roy as Head of Strategy and Rahul Marwaha as Vice President, Digital Media Activation in India earlier this year. These additions to Essence’s India leadership team strengthen the agency’s skills and capabilities in line with its product vision and business development plans.

 

About Essence

Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,700 people strong, manages $4B in annualised media spend and deploys campaigns in 71 markets via offices in Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, Salt Lake City, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo and Toronto.

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