Partnership enables audience-based mobile campaigns in a brand-safe, premium-guaranteed environment for the first time.

Mobile technology and its advertising formats have come a long way. Here are four key trends in mobile advertising out of the Mobile World Congress this year.

Full-service mobile advertising technology firm pursues top Canadian dev talent

JUICE Mobile integrates Nectar®, its mobile programmatic direct platform, into Mediaocean’s Prisma, offering advertisers a complete solution to plan and execute their mobile campaigns.

While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic to iAd doesn’t have everyone impressed.

Mobile industry leader and CEO of JUICE Mobile, Neil Sweeney, today announced the launch of Freckle IoT (Internet of Things), an ad tech company designed to be the testing ground and catalyst for the activation of next generation connected devices.

JUICE Mobile's Nectar platform isn't really programmatic – and it isn't really direct either - it's both!

JUICE Mobile has launched an innovative mobile ad unit in partnership with Nissan and OMD to promote the all-new 2014 Nissan Rogue.

JUICE Mobile has transformed the traditional weekly flyer for mobile devices.