TORONTO – (February 11, 2015) – JUICE Mobile, the award-winning mobile advertising and technology firm, is announcing today the opening of a new office in Waterloo, Ontario, building out its development department. This office continues JUICE Mobile’s ongoing expansion into cutting-edge technology markets and rapid recruitment in North America. Located within one of Canada’s most established technology hubs, the outpost will allow JUICE Mobile to add talent from the nearby Waterloo and Wilfred Laurier universities who have renowned programs for producing the best engineering talent in the world. “As part of a hyper-competitive space, we are establishing ourselves in Waterloo in order to attract leading Canadian talent who want to be part of JUICE Mobile’s mission to change the ad tech industry,” said Neil Sweeney, President & CEO of JUICE Mobile. “This new office truly emphasizes our commitment to evolve our mobile platforms and draw the top class talent needed to take us there.” For more information about JUICE Mobile and their offerings, visit www.juicemobile.com. About JUICE Mobile Founded in 2010, JUICE Mobile is a premium, full-service mobile advertising technology firm. Dedicated exclusively to the mobile advertising market, the company works with world renowned advertisers and premium publishers. JUICE Mobile is passionate about providing its customers with innovative ways to reach their audiences through proprietary technology and data. Patented and built in-house, Nectar™ is the world’s first mobile Programmatic Direct platform. Nectar combines the efficiency and scale of RTB with the visibility and control of direct sales, offering brands and publishers a more innovative marketplace. This commitment to mobile innovation is present in JUICE Mobile’s ongoing launch of market-first mobile ad units and the company’s leadership in the proximity marketing space. Please visit www.juicemobile.com for more information or follow @JUICE_Mobile on Twitter.