July 20, 2012
Improving the Economics in Mobile Marketing
Thursday, August 2nd 11:00AM Pacific / 2:00PM Eastern
Today mobile devices of all sorts have flooded markets around the world. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking. Time spent in front of the mobile device screen is outpacing all other screens together. While app revenue is growing fast, ad revenue is lagging on mobile and a huge opportunity that simply hasn’t had the technology available to tap efficiently.
In this webinar, James Lamberti GM of AdTruth and Anne Frisbie, Head of NA at InMobi will discuss the challenges marketers are faced with today and the trends and technologies shaping the future of mobile marketing.
1. Current landscape and the trends that will shape it in the future
2. How the economics of mobile marketing can be improved
3. A case study looking at the struggles and successes leading to efficient ad monetization on mobile devices
Speakers:
Moderator – Michael Becker, Managing Director, North America, MMA
James Lamberti, GM of AdTruth
Thursday, August 2nd 11:00AM Pacific / 2:00PM Eastern
Today mobile devices of all sorts have flooded markets around the world. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking. Time spent in front of the mobile device screen is outpacing all other screens together. While app revenue is growing fast, ad revenue is lagging on mobile and a huge opportunity that simply hasn’t had the technology available to tap efficiently.
In this webinar, James Lamberti GM of AdTruth and Anne Frisbie, Head of NA at InMobi will discuss the challenges marketers are faced with today and the trends and technologies shaping the future of mobile marketing.
Register Today
https://www3.gotomeeting.com/register/956084758
1. Current landscape and the trends that will shape it in the future
2. How the economics of mobile marketing can be improved
3. A case study looking at the struggles and successes leading to efficient ad monetization on mobile devices
Speakers:
Moderator – Michael Becker, Managing Director, North America, MMA
James Lamberti, GM of AdTruth
Anne Frisbie, Head of North America at InMobi
Register Now
https://www3.gotomeeting.com/register/956084758