Webinar: Improving the Economics in Mobile Marketing | MMA Global

Webinar: Improving the Economics in Mobile Marketing

July 20, 2012
Improving the Economics in Mobile Marketing 
Thursday, August 2nd 11:00AM Pacific / 2:00PM Eastern 

Today mobile devices of all sorts have flooded markets around the world. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking. Time spent in front of the mobile device screen is outpacing all other screens together. While app revenue is growing fast, ad revenue is lagging on mobile and a huge opportunity that simply hasn’t had the technology available to tap efficiently. 

In this webinar, James Lamberti GM of AdTruth and Anne Frisbie, Head of NA at InMobi will discuss the challenges marketers are faced with today and the trends and technologies shaping the future of mobile marketing. 


Register Today

https://www3.gotomeeting.com/register/956084758


In this session we will discuss:
1. Current landscape and the trends that will shape it in the future 
2. How the economics of mobile marketing can be improved 
3. A case study looking at the struggles and successes leading to efficient ad monetization on mobile devices 

Speakers: 
Moderator – Michael Becker, Managing Director, North America, MMA 
James Lamberti, GM of AdTruth 

Anne Frisbie, Head of North America at InMobi 

Register Now

https://www3.gotomeeting.com/register/956084758