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Guidelines

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According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Released: 
April, 2019
Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Released: 
December, 2018
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The Mobile Yearbook 2017 is an educational and inspirational content hub about mobile marketing, produced throughout the year in a collaborative way with members of MMA Latam.
Released: 
January, 2018
Education Section: 
Members Only

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The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.

Released: 
January, 2018
File Size: 
532 KB
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