Checking In: Use Cases for Location Data Beyond Geo-fencing | MMA
Release Date: 
December, 2018

Naturally, location data has become of intense interest to marketers in our increasingly mobile world, with some 82% of them saying they have used it to personalize the customer experience. The new MMA report, “Checking In: Use Cases for Location Data Beyond Geo-fencing” takes a close-up look – examining the innovation being unleashed by marketers as they find new uses for location in both marketing and predictive analytics. Its 14 mini-case studies include:

  • What Swarovski has found powerful about the combination of digital and out-of-home.
  • How Danone gave encouragement to consumers during traffic-filled commutes.
  • Where brands and location data providers have helped people in areas affected by hurricanes.
  • Why AccuWeather is particularly able to forecast sales.
  • How WeWork is using location data to assess neighborhoods for future locations.

Download the report now – and get a much closer look at location data innovation.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.