Documents | Mobile Marketing Association
 NEW
From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Release Date: 
September, 2019
Topics: 
 NEW

Our latest MMA report – ‘Tackling Mobile Ad Fraud’ is a whitepaper on mobile ad fraud, from the perspective of the industry experts within the EMEA region.

As the underlying technology advances, the methods employed by fraudsters get more sophisticated. This EMEA mobile ad fraud whitepaper provides an up-to-date overview of mobile ad fraud and outlines ways of tackling of fraudulent activities in the mobile advertising ecosystem, in order to promote greater transparency and effectiveness across mobile advertising.

Release Date: 
September, 2019

(August 8th, 2019) The Mobile Marketing Association in Indonesia, today announced the launch of the Ad Fraud, Brand Safety & Viewability Whitepaper, followed by an industry event in Jakarta. With the theme ‘ACT’ - Assess, Combat and Track - the series will help marketers assess their exposure to ad fraud, ways to strengthen brand safety, leverage performance marketing for ad platforms and drive accountability in mobile advertising.

Release Date: 
August, 2019
File Size: 
13.4 MB

For marketers, mobile connects their brands and businesses with consumers in a personal way that no other media can. It’s because of this connection that mobile marketing, when used strategically and creatively, delivers such a good return. This prowess is what the SMARTIES Awards honours; excellent use of mobile marketing that positively and significantly impacts business results.

Release Date: 
June, 2019
File Size: 
2.4 MB
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Release Date: 
May, 2019

This report is about Turkey 2018 Mobile Ad Spending. 

Release Date: 
May, 2019
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In this guide we showcase the very best in South African mobile marketing, and share how to enter your work for the 2019 awards. The case studies – winners of the 2018 SMARTIES Awards - are exceptional examples of what can be achieved through this truly unique medium. We urge you to take the time to review them carefully to glean insights into mobile marketing best practice.

Release Date: 
May, 2019
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In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.

Release Date: 
March, 2019

How to Build Up A Closer Relationship Between New Products and Consumers: 4 Essential Approaches in Go-To-Market Plans

Release Date: 
December, 2018
Release Date: 
December, 2018