A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
The term "AI" is often overused, and in many cases, misused, making it challenging for professionals to discern genuine AI-driven solutions from traditional software and advanced technologies that have existed for decades. As such, having a robust framework to help differentiate “AI” from amongst the other technologies is critical to decision-making. In this Guide,, our objective is to help define “AI” in a clear and succinct way, as well as help you identify “AI” via an illustration that guides you through the AI landscape.
Please join us for our member-exclusive Decoding AI for Marketers training on April 22-26. All MMA members' employees are eligible and encouraged to attend. It is a benefit of your company’s MMA membership.
The training earned a 73 NPS and now includes a certification issued by the MMA and a copy of Rex and Caleb Briggs’ upcoming book from MIT Press, The AI Conundrum. Learn more and secure your spot below.
