Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens | MMA

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.

MTA can typically result in an average +30% gain in ROI, despite the fact there are many restrictions on data in the ecosystem – such as GDPR and Walled Garden practices – which can seem to limit its possibilities.

To help marketers leverage MTA’s promise, the Mobile Marketing Association has just released a new report exclusively for its members: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens. The report provides:

  • A look at the current state of data sharing
  • The first comprehensive guide to the data sharing policies of many of the largest digital and mobile media platforms
  • Four proven workaround strategies – including their pros, cons and requirements – that can help marketers make the most of MTA.

To learn more, download the Executive Summary.

And for further MATT resources, click here.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.