Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens | MMA Global

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.

MTA can typically result in an average +30% gain in ROI, despite the fact there are many restrictions on data in the ecosystem – such as GDPR and Walled Garden practices – which can seem to limit its possibilities.

To help marketers leverage MTA’s promise, the Mobile Marketing Association has just released a new report exclusively for its members: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens. The report provides:

  • A look at the current state of data sharing
  • The first comprehensive guide to the data sharing policies of many of the largest digital and mobile media platforms
  • Four proven workaround strategies – including their pros, cons and requirements – that can help marketers make the most of MTA.

To learn more, download the Executive Summary.

And for further MATT resources, click here.