Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens | MMA Global
  2. Education
  3. Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens
  2. Education
  3. Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

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in the Executive Summary. Download the Executive Summary now.

Members Only
Attribution
MTA

Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Read the Press Release: 
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Released: 
April, 2019
Education Section: 
Benchmark Studies, Educational Documents, Guidelines, Research
According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.

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