Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens | MMA Global
  2. Education
  3. Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

If your company is not yet a member of the MMA, you can read more about the report
in the Executive Summary. Download the Executive Summary now.

Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Members Only
Read the Press Release: 
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Release Date: 
April, 2019
Education Section: 
Benchmark Studies, Educational Documents, Guidelines, Research
According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].