The Modern Marketers Guide to Leveraging Data & MarTech | MMA Global

The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.

This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Key takeaways:

  • Industry Survey 2022 outcomes - Understanding the Data and MarTech maturity of organisations
  • How do brands build connected customer experiences?
  • Personalisation in a cookieless world, leveraging micro-moments, hyper-personalization
  • Technology and digital experiences in which the marketing world is investing in
  • What is the right MarTech stack for one’s brand/organisation?
  • Real-world success stories of impactful MarTech and Data led solutions in addressing today’s business problems