The Modern Marketers Guide to Leveraging Data & MarTech
The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.
This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.
- Industry Survey 2022 outcomes - Understanding the Data and MarTech maturity of organisations
- How do brands build connected customer experiences?
- Personalisation in a cookieless world, leveraging micro-moments, hyper-personalization
- Technology and digital experiences in which the marketing world is investing in
- What is the right MarTech stack for one’s brand/organisation?
- Real-world success stories of impactful MarTech and Data led solutions in addressing today’s business problems