Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and decision-makers from brands, agencies, and tech sectors have penned groundbreaking AI strategies and real-world applications in this 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner: Winning With AI. 

The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.

This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Key takeaways:

The report shares the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.

Key insights include:

• Share of MarTech Budgets Used
• MarTech Adoption & Usage
• Future Marketing Technology Trends & more