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How Location Intelligence Drives Omni-Channel Retail Success

How Location Intelligence Drives Omni-Channel Retail Success

E-commerce has come a long way since its early days when Amazon was just an online bookstore. With customers ordering everything from detergent powders to air conditioners online, it is no surprise that the industry has grown into a $2.3 trillion goliath. However, most customers are still closing their purchase in a physical store. We believe offline retail is just seeing a bit of slow business. It is far from dead. Location intelligence is playing a pivotal role in its revival, simply by levelling the playing field for online and offline retailers.

The Next Generation Of Retail Is Here: Three Major Myths Debunked

Michael Jones, senior VP of retailer and brand solutions at RetailMeNot, dives into three myths about the next generation of retail. Read the full article on Forbes.com.

http://www.forbes.com/sites/michaeljones/2015/07/14/the-next-generation-...

Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

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With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. In terms of digital traffic, its website was the second fastest rising e-commerce site in the UK between 2012 and 2013.

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Music & Arts Mobile Couponing Case Study

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Beeby Clark+Meyler
This mobile couponing case study shows how Beeby Clark+Meyler promoted holiday discount offers to local audiences who were in the vicinity of Music & Arts store locations. The hyper local mobile ads drove engagement, sales, and foot traffic.
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