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The MMA’s first foray into Los Angeles gave members and other attendees a fresh perspective on innovation.
In the entertainment capital of the world, we learned that the application of new technologies works best when it facilitates human connections that make an emotional impact. At MMA INNOVATE 2019, we learned how to tell better stories that match new formats and behaviors.
Here are 10 takeaways that will help you adopt a growth mindset of innovation in our mobile-connected world:
The most exciting thing about innovation today, as we stand at the brink of the Third Connected Age (AI, IoT, Voice Interfaces and 5G), is that we have more exciting tools at our disposal to engage customers around the world.
Our goal as innovative marketers is to answer the question that came up at the start of 2019’s MMA INNOVATE, when Brian Grazer asked, “How do you scale authenticity through technology?” As you think about this question, please lean on the MMA and all the resources we provide that make it easier to #ShapeTheFuture® of marketing in a mobile-connected world.