Agenda | Mobile Marketing Association

Wednesday, November 6, 2019

8:00am – 8:50am

Registration & Networking Breakfast


8:00am – 6:30pm

Exhibit Hall Open


8:50am – 9:00am

MMA Welcome Remarks

9:05am – 9:35am

Opening Keynote


9:35am – 10:05am

Keynote

Global Marketing Officer
Marriott International

10:05am – 10:45am

Keynote


10:50am – 11:30am

Networking Break

Innovation Lab (Exhibits)

Meetup Sessions (Meet the Innovators) | 10min 1:1

11:35am – 12:05pm

Hosted MasterClasses

Hosted MasterClass

In Partnership With:

Hosted MasterClass

12:15pm – 12:45pm

Hosted MasterClasses

Hosted MasterClass

Hosted MasterClass

12:50pm – 1:55pm

Networking Lunch

Innovation Lab (Exhibits)

Meetup Sessions (Meet the Innovators) | 10min 1:1

2:00pm – 2:40pm

How Mobile Apps Are Changing the World

Mobile apps have shaped the way we live our daily lives. Today there is an app for everything and while many focuses on entertainment or productivity, there are a category of apps whose mission is to tackle bigger social issues. This rapid-fire session features companies who have developed apps to help feed the less fortunate one photo at a time and automate savings to fund bail relief and reduce the impact of incarceration on society. Don't miss this inspirational session on how mobile is shaping the future.
Co-Founder & Creative Director
Appolition
Founder and CEO
GiftAMeal

2:50pm – 3:20pm

Hosted MasterClasses

Hosted MasterClass

In Partnership With:

Hosted MasterClass

In Partnership With:

3:25pm – 3:55pm

Networking Break

Innovation Lab (Exhibits)

Meetup Sessions (Meet the Innovators) | 10min 1:1

4:00pm – 4:30pm

Building a Culture of Innovation

The American Cancer Society’s mission to lead the fight for a world without cancer has never wavered, even as it increases its digital footprint and introduces new technologies to transform the way it supports patients and survivors and motivates its donor base. Zoe Glade, Vice President, Digital Marketing at the American Cancer Society, Inc. will share how innovation drives brand love and value, tips for navigating innovation in an established and leadership insights.
Vice President, Digital Marketing
American Cancer Society, Inc.

4:30pm – 5:00pm

Nat Geo’s 130 Years of Immersive Storytelling

At a time when older brands struggle to keep pace with today’s evolving media landscape, National Geographic continues to connect and stay relevant by way of dynamic storytelling, immersive brand experiences and a social media presence that rivals the world’s biggest stars. I​n this session, Marcelo Galdieri, SVP of Brand Management will share how National Geographic Partners is harnessing the power of its iconic yellow border and purpose-native mission to inspire the inner explorer in all of us and use their brand reach to create a more sustainable future for all.​
SVP, Marketing & Brand Operations
National Geographic Partners

5:00pm – 5:05pm

Closing Remarks


5:00pm – 6:30pm

INNOVATE / SMARTIES Reception


6:30pm – 9:30pm

SMARTIES Gala


Monday, August 19, 2019

8:00am – 9:00am

Registration & Networking Breakfast


8:00am – 3:30pm

Exhibit Hall Open


9:00am – 9:05am

MMA CEO Remarks

9:05am – 9:10am

MMA Host Remarks

9:10am – 9:40am

Marketing in the Third Connected Age

If the first age of connection was built around search and e-commerce and the second around mobile and social, the next age will be built around AI, IOT, Voice Interfaces and 5G. How can marketer and organizations prepare to thrive in this Third Connected Age. Rishad Tobbacowala, Chief Growth Officer at Publicis Groupe will share a forecast for the future, outline key organizational and personal re-inventions that will be necessary and much more.
Chief Growth Officer
Publicis Groupe

9:40am – 10:20am

Insights from The Smarties Jury Room

Have you ever wondered what goes on during SMARTIES judging? Our panel of jurors will share how they came to their final decisions on this year’s winning mobile campaigns. Find out which entries stood out and why. What key themes came out of the judging sessions and what are the trends that will affect and influence the direction of our industry?
Moderator
Chief Strategy Officer
Mobile Marketing Association

10:25am – 11:05am

Networking Break

Innovation Lab (Exhibits)

Meetup Sessions (Meet the Innovators) | 10min 1:1

11:10am – 11:40am

Hosted MasterClasses

Hosted MasterClass

In Partnership With:

Hosted MasterClass

11:50am – 12:20pm

Hosted MasterClasses

Hosted MasterClass

In Partnership With:

Hosted MasterClass

12:25pm – 1:25pm

Networking Lunch


1:30pm – 2:00pm

Keynote


2:00pm – 2:40pm

Keynote

Senior Vice President and General Manager
Hallmark Labs

2:40pm – 2:45pm

Passport to Prizes Winners Announced


2:45pm – 3:15pm

Keynote

Chief Marketing Officer
Activision Blizzard Esports

3:15pm – 3:20pm

Closing Remarks


Jump to:

Our Partners

VIP Partners 

Master Class Partners 

Supporting Partners