Agenda | Mobile Marketing Association

Wednesday, November 6, 2019

8:00am – 8:50am

Registration & Networking Breakfast


8:00am – 6:30pm

Exhibit Hall Open


8:50am – 9:00am

MMA Welcome Remarks

9:05am – 9:35am

Opening Keynote

Face to Face: The Art of Human Connection

As technology takes on a bigger and bigger role in our lives, no machine will ever be able to replace the unique and powerful benefits of speaking face to face and forging in-person relationships. With his flair for intriguing stories, Grazer reveals what he’s learned through interactions with people like Bill Gates, Taraji P. Henson, George W. Bush, Barack Obama, Eminem, Prince, Spike Lee and the Afghani rapper activist Sonita: that the secret to a bigger life lies in personal connection. In a world where our attention is too often focused downward at our devices, Grazer argues that we are missing an essential piece of the human experience. Only when we see face to face, able to look one another in the eyes, can we form the kinds of connections that expand our world views, deepen our self-awareness, and ultimately lead to our greatest achievements and most meaningful moments. If you really want to expand your world, spike your creativity, win a negotiation and create exciting opportunity and adventure, the answer is personal connection.
Legendary Hollywood Producer & Bestselling Author
Moderator
Deputy Editorial Director
The Hollywood Reporter

9:35am – 10:05am

The Future Of Travel: How Marriot Reinvents The Guest Experience

Marriott International never stops looking for inventive ways to serve its customers. To be the world’s favorite travel company in today’s hyperconnected and fragmented world, it is rewarding loyalty, removing friction from the guest experience and enabling the pursuit of passions through content and experiences. Hear Marriott International’s Global Marketing Officer, Karin Timpone provide insights around the role of loyalty programs and social media, real-world partnerships in a virtual world, how it orchestrates billions of messages to consumers a year, and the future of mobile apps.

 

Global Marketing Officer
Marriott International

10:05am – 10:35am

Keynote


10:35am – 11:15am

Networking Break

Innovation Lab (Exhibits)


11:20am – 11:50am

Hosted MasterClasses

Hosted MasterClass

Head of Digital Insights
Jumpshot
In Partnership With:

Hosted MasterClass

11:55am – 12:25pm

Hosted MasterClasses

Data and Privacy: Consumer Perceptions and Concerns

In today’s increasingly connected world, consumers are more aware than ever that data is generated, collected and used to shape both their digital and physical experiences. At the same time, there’s a general sense of confusion and uncertainty about what goes on behind the scenes to enable these experiences. In this session, Lina Miranda, Director of Product Marketing at Factual and Dr. Jorge Abram Barraza, Assistant Professor of Consumer Psychology at University of Southern California (USC) will discuss new research findings that reveal consumer sentiment around data privacy and the use of data to personalize advertising. 

Assistant Professor of Consumer Psychology
University of Southern California (USC)
Director of Product Marketing
Factual
In Partnership With:

Hosted MasterClass

12:30pm – 1:40pm

Networking Lunch

Innovation Lab (Exhibits)


1:45pm – 2:00pm

The Ugly Truth of Mobile Ad Fraud

Estimates on the cost of ad fraud are too low. With more than 70% of mobile campaign data signal failing Kochava's fraud protection filters, the problem is far greater than most brand marketers realize. Grant Simmons, Director of Client Analytics at Kochava will share what you can do to fight back. ​
Director of Client Analytics
Kochava
In Partnership With:

2:00pm – 2:40pm

How Mobile Apps Are Changing the World

Mobile apps have shaped the way we live our daily lives. Today there is an app for everything and while many focuses on entertainment or productivity, there are a category of apps whose mission is to tackle bigger social issues. This rapid-fire session features companies who have developed apps to help feed the less fortunate one photo at a time, automate savings to fund bail relief and reduce the impact of incarceration on society, and help kids realize their full potential by providing safe transportation. Don't miss this inspirational session on how mobile is shaping the future.
Co-Founder & Creative Director
Appolition
Founder and CEO
GiftAMeal
CEO, President and Co-Founder
HopSkipDrive

2:45pm – 3:15pm

Hosted MasterClasses

Hosted MasterClass

Hosted MasterClass

3:20pm – 3:50pm

Networking Break

Innovation Lab (Exhibits)

In Partnership With:

3:55pm – 4:25pm


4:25pm – 4:55pm

Nat Geo’s 130 Years of Immersive Storytelling

At a time when older brands struggle to keep pace with today’s evolving media landscape, National Geographic continues to connect and stay relevant by way of dynamic storytelling, immersive brand experiences and a social media presence that rivals the world’s biggest stars. I​n this session, Marcelo Galdieri, SVP of Brand Management will share how National Geographic Partners is harnessing the power of its iconic yellow border and purpose-native mission to inspire the inner explorer in all of us and use their brand reach to create a more sustainable future for all.​
SVP, Marketing & Brand Operations
National Geographic Partners

4:55pm – 5:00pm

Closing Remarks


5:00pm – 6:30pm

INNOVATE / SMARTIES Reception

In Partnership With:

6:30pm – 9:30pm

SMARTIES Celebration of Talent

Individual ticket:

$249 per ticket until October 18
After October 18: $299 per ticket

Thursday, November 7, 2019

8:00am – 9:00am

Registration & Networking Breakfast


8:00am – 3:30pm

Exhibit Hall Open


9:00am – 9:10am

MMA Host Remarks

9:10am – 9:40am

Marketing in the Third Connected Age

If the first age of connection was built around search and e-commerce and the second around mobile and social, the next age will be built around AI, IOT, Voice Interfaces and 5G. How can marketer and organizations prepare to thrive in this Third Connected Age. Rishad Tobbacowala, Chief Growth Officer at Publicis Groupe will share a forecast for the future, outline key organizational and personal re-inventions that will be necessary and much more.
Chief Growth Officer
Publicis Groupe

9:40am – 9:50am

What Neuroscience Can Teach Us About Advertising in Mobile

How much time does an ad need to stay on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session Vas Bakopoulos, SVP, Research and Insights at the MMA, will present new findings from a groundbreaking neuroscience and eye-tracking study that was conducted to address these questions and will discuss its implications in terms of creative and media planning.

SVP – Head Industry Research
Mobile Marketing Association

9:50am – 10:20am

Keynote

In Partnership With:

10:25am – 11:05am

Networking Break

Innovation Lab (Exhibits)

11:10am – 11:40am

Hosted MasterClasses

Hosted MasterClass

CEO & Co-Founder
PlaceIQ
In Partnership With:

Hosted MasterClass

11:50am – 12:20pm

Keynote

The Future is Video

Named to Fast Company’s “Most Innovative Companies” list, Group Nine is a mobile-first visual storyteller reaching and engaging a massive audience of largely millennials, through content that inspires, unites, and sparks action — online and IRL. In this session, Group Nine President Christa Carone presents fresh data about what young adults care about and what motivates them, with eye-opening insights about digital behavior and emerging content and consumption trends. She will also share her astute perspective on where the future of video is headed, and where massive opportunity awaits.​
President
Group Nine Media

12:25pm – 1:25pm

Networking Lunch


1:30pm – 2:00pm

A MMA MOSTT Research Study

A MMA MOSTT Research Study: Competing on M.A.R.S. – A Look Into the Emerging Marketing Capabilities for Today’s Market​

This session shares key findings from a year-long study of changes in marketing capabilities by firms seeking to compete more effectively in today’s increasingly technology-led environment. Join OmarRodriguez Vila, Phd as he shares a new model for the organization of marketing work centered on the development of value stacks, the creation of organizational links​, and the design of learning loops. The presentation will provide examples of how the development of these emerging practices vary across firms, and insights to select the right model for your organization.​ 

In Partnership With:

2:00pm – 2:40pm

Harnessing the Power of Innovation In-house

Many brands today build innovation labs as a way to generate new ideas, reimagine the customer experience, and create a culture of innovation to keep pace with today’s technology. Hallmark Labs has accelerated its efforts to adapt to the changing competitive landscape by moving from a commerce-centric model to a consumer-centric model. Discover how this pivot necessitated a behavioral change across the entire organization and how it engaged with consumers.

Senior Vice President and General Manager
Hallmark Labs

2:40pm – 2:45pm

Passport to Prizes Winners Announced


2:45pm – 3:15pm

Keynote

Chief Marketing Officer
Activision Blizzard Esports

3:15pm – 3:20pm

Closing Remarks


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