Dr. Jorge Abram Barraza | MMA
Dr. Jorge Abram Barraza
Assistant Professor of Consumer Psychology
University of Southern California (USC)

Assistant Professor of Consumer Psychology at the University of Southern California (USC), specializing in applying psychology and neuroscience to understanding and predicting consumer behavior in the real world. Dr. Barraza has also published numerous articles on emotional engagement, prosocial motivation, and the use of stories to influence costly decisions. Dr. Barraza is also co-founder and Chief Technology Officer at Immersion Neuroscience, an experience management company that provides objective, accurate, and actionable information on consumer experiences.