MMA Press Release | Page 2 | MMA Global

MMA Press Release

The association’s Global Board boasts an impressive line-up with over 25 CMOs from some of the most important brands, such as AT&T, Walmart, General Motors, Roblox, Salesforce, Heineken, Kraken, and others to lead collective efforts to rethink and address marketing's toughest questions.

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MMA Global's 6th Annual State of Attribution Benchmark Report Reveals a Big Rise in Active MTA Adoption

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MMA Global Research Reveals Divide Within Companies, Launches New CMO Series To Aid Understanding of How Marketing Produces Growth

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The Brand Safety & Suitability Strategy Guide will provide critical guidance for marketers on how to establish an in-house capability to navigate brand safety and suitability issues.

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MMA Global’s report reveals not only the roadblocks, but approaches to overcome them moving forward.

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London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.

The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.

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The association’s Boards now include over three dozen CMOs from companies — including Bose, Calvin Klein and McDonald’s — to help move the association forward in taking on the biggest problems in marketing

New York, NY, November 16th — MMA, the global trade group architecting the future of marketing, today announced several important additions to its North America Board, including the CMOs of McDonald’s, Calvin Klein, AmeriSave Mortgage Corporation, Brunswick Corporation and Bose, as well as the CEO of Celtra and others.

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Ally Financial and Mediacom’s Animal Crossing wins Best in Show for SMARTIES X and Ad Council, Brady, and McKinney’s “End Family Fire - No Extra Life” Campaign wins North America Best in Show

“The work submitted this year represented an abundance of ingenuity, empathy and innovation, demonstrating how brands have reimagined how to best engage today’s consumers” according to Greg Stuart, CEO of MMA Global

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The association’s Global Board now features over 20 CMOs from the world’s top companies — including AT&T, Best Buy and Salesforce — to assist in its mission of confronting and resolving the most complex challenges for marketers

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Are you keeping pace with your competition?

NEW YORK, October 13, 2021 – According to research by MMA Global, the association dedicated to architecting the future of marketing for CMOs, more than 63% of companies are not satisfied with their internal data capabilities and are unsure how to prepare for the rapid changes in the ecosystem, partly because they don’t have an objective way to benchmark these capabilities in relation to where the industry is moving.

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