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MMA Press Release

Annual Ranking of Agencies, Holding Companies, Advertisers and Brands Delivering Business Growth through Mobile

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Eight out of 10 Marketers Expect Mobile Ad Fraud to Continue Being a Big Problem Despite Ongoing Efforts to Combat it.

New York – [Dec 21, 2018] - As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), today announced the formation of the first-ever brand-led “Future of Mobile Fraud Council”.

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INTERNATIONAL SPEAKERS JOIN LOCAL LEADERS AT MMA SA’S ACCELERATEFORUM

Speaker line-up announced for 1stNovember conference

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MMA SA
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Global “Best in Show” Awarded to Reclame Aqui and Grey Brasil’s “Corruption Detector” and Lifebuoy and PHD China’s “24 Hour Doctor” and North America “Best in Show” Awarded to Colgate and Red Fuse Communications “Colgate E1: The Connected Toothbrush”

NBCUniversal, Mindshare, Google RCS and McDonald’s Receive Industry Awards

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Unilever’s EVP, Global Media, Luis Di Como Appointed as Global Board Chair

MMA Boards now Include 20+ CMO’s

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London – 5th September 2018

With the launch last year of the MMA EMEA Business Impact Index, based on EMEA Smarties entries, we can today announce the shortlist for the 2018 MMA EMEA Smarties Awards.

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Research from OpenX, the Mobile Marketing Association and MediaMath highlights opportunity to provide consumers a more rewarding advertising experience

LOS ANGELES — July 26, 2018 — OpenX, the world’s leading independent advertising technology provider, today revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences.

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Bank of America Marketing Executive to Chair Industry Council which currently includes over 20 Major Global Advertisers – Beam Suntory, General Motors, Marriott International, Samsung, Unilever and more

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Unilever ranks first for Driving Greatest Level of Business Impact in EMEA region. Mindshare Turkey, Digitas Liquorice, Koçzer, and AdColony Turkey are winners in their Respective Categories

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