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MMA Press Release

MMA announces new appointments to Asia Pacific Board of Directors

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Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

Singapore, October 5, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of six new Board Members, to its Asia Pacific Board of Directors. Elected by the MMA’s APAC membership, the newly-appointed board members will serve a two-year term, beginning immediately.

The new Board Members include:

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Industry Leaders from Allstate Insurance Co., American Eagle, AT&T Services, CVS, NBCUniversal, Inc., RetailMeNot, Toys ‘R Us and Twitter Appointed to the MMA North American Board

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Louis Paskalis, SVP, Enterprise Media Executive, Bank of America takes over as Chairman of the Board

NEW YORK September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the addition of eight new industry leaders to the North American Board of Directors, as well as renewals of a number of members for another term.

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MMA Appoints Seven New Business Leaders to the Global Board of Directors

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Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart executives join an already prestigious group

New York – September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced that executives from Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart will join the Global Board of Directors.

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MMA 2017 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact

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Global “Best in Show” Awarded to Yasmin and PHD China for “Yasmin's Sex-Ed Revolution”
North America “Best in Show” Awarded to Unilever/Dove and SapientRazorfish for “Dear Media”

Amazon, eBay, Mindshare, Moat, Target and Walmart Receive Industry Awards

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Mobile Marketing Association Launches New Think Tank to Redefine the Modern Marketing Organization Structure

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First Phase Focuses on Analysis and Deep Dives with over 100 Brand Interviews Conducted by Prominent Academics

MOSTT Steering Committee includes Marketers from the MMA Global and NA Board; Salesforce Joins as Strategic Partner

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UK: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.

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With the emphasis on rewarding those marketing campaigns creating the biggest business impact by leveraging the power of mobile, MMA UK today reveals the shortlist for its 2017 MMA UK Smarties Awards.

The MMA UK entries will be reviewed by an independent jury, comprised of senior marketer, and agency professionals. The jury evaluates the shortlisted campaigns within 14 categories based on four criteria: strategy, execution, creativity, and business impact.  

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EMEA: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.

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London – 24 September 2017 – With the emphasis on rewarding those marketing campaigns creating the biggest business impact by leveraging the power of mobile, MMA EMEA today reveals the shortlist for its 2017 MMA EMEA Smarties Awards. More entries than ever before have been received this year from across the whole region including from France, Germany, Holland, Mauritius, Russia, South Africa, Spain, Turkey, UAE and UK.

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