International Speakers Join Local Leaders At MMA SA's Acceleration Forum | MMA Global

International Speakers Join Local Leaders At MMA SA's Acceleration Forum

October 9, 2018
Submitted by MMA SA


Speaker line-up announced for 1stNovember conference

Cape Town, 5thOctober 2018:South Africa’s Mobile Marketing Association (MMA SA) has announced its heavy-weight line-up of speakers for its upcoming ACCELERATE conference. Hosted on the 1stNovember at the Maslow Hotel in Johannesburg, guests will gain access to experts in the marketing field who discuss how to respond to accelerated change in how we live, work and play.

Two international speakers headline the event. They are Adam Pattison, Vice President for the BBM business across Europe, Middle East, Africa and the Americas and Paul Wright MD of UK, France and EMEA from Apps Flyer. Local speakers include guest speaker Julia Ahlfeldt, a Customer Experience Professional (CCXP), Uber’s Head of Marketing Sub Saharan Africa, Lindsey Elkin, Ogilvy’s Chief Creative Officer Pete Case and Standard Bank’s Executive Head for Interactive, Bellinda Carreira. Zia Namooya and Daryl van Arkel, CEO of Mindshare SA and CEO of Vicinity Media host a CEO Session to debate key concerns and opportunities within ABV: ad fraud, brand safety and viewability while three SMARTIES judges present their how-to guide on how to win an Award. An indepth ABV Report and insightful SMARTIES guide will be made available for all guests at no cost.

“Our customers and their data are in the driver’s seat and we’re catching a ride. How do we use this new normal to our benefit? This is what we discuss in detail at the MMA SA’s ACCELERATE Forum. During the day our expert speakers take a good look at projections for the mobile marketing industry in 2019 as well as reflections on 2018’s key learnings and best practices,” comments MMA SA’s Country Director Sarah Utermark.

Among speaker topics, guests will listen to:

  • BBM’s Adam Pattisonwho talks about the digital paradox and what brands and content providers can do to take advantage of an increasingly "post digital" world. From his position as a global app developer in the chat and content verticals, Adam explores what comes next for a digital economy that combines the need for huge scale but with an increasingly intimate and nuanced execution, and how this could affect South Africa and other emerging markets as the developed economies move toward an increasingly "post digital" age.


  • Standard Bank’s Bellinda Carreirashares her vision of what lies ahead for marketers. Driven by the emergence of new technologies, and the widespread adoption of data driven marketing solutions, the way brands operate digitally is changing faster and more significantly than ever before. Navigating these seismic shifts requires companies and their marketing leaders to demonstrate the ability and willingness to throw out the old playbook in response to the opportunities and challenges that lie ahead. Bellinda also reflects on the ongoing transformation of Standard Bank’s marketing business, and outlines her vision for the company’s and the industry’s next chapter


  • Julia Ahlfedlt CCXP: As AI takes centre stage, the real secret to winning over Gen Z is customer experience. Since 89% of businesses are soon expected to compete mainly on customer experience, organizations that take customer experience seriously will reap the rewards on achieving a robust customer loyalty base, higher retention and increased revenues. What role does mobile play in achieving this?

“Marketing is being significantly affected by the need for brands to be customer-centric, a deluge of data, ad fraud, and automated technologies. Mobile is at the heart of these changes. The ACCELERATE Forum zones in on these key issues to arm guests with information and intelligence that they can take back and use in their respective roles,” says Utermark.

The ABV Report and ‘How to win a SMARTIES award’ guide further provide guests with insight curated from the best minds in the branding and mobile world. Both reports will be made available at no cost to attendees.

To book a seat at the MMA SA’s ACCELERATE Forum visit . Tickets cost R750 pp for members and R950 for non-members.


About the MMA SA:The MMA SA is a non-profit trade association that connects like-minded industry peers around the influence of mobile on business. Committed to educating and advising on, as well as judging, best practice in South African mobile marketing, it provides members with access to current case studies, reports and intelligence on mobile efficacy and ROI impact. The MMA SA hosts bi-monthly events for both senior executives involved in mobile, as well as trains mid-management on how to use mobile optimally in their strategies and campaigns. Its annual SMARTIES Awards sets the gold standard for local mobile excellence and the MMA SA uses this platform to showcase top billing in creative, campaigns among agencies and brands. Part of the global MMA group, the MMA SA integrates with its international partners to afford local members access to global insights and industry standards and news, while simultaneously offering local data and case studies. Visit www.mmasa.organd follow @MobileInSa for more information.