MMA Press Release | Page 9 | MMA Global

MMA Press Release

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

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Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

Senior level marketers from Choice Hotels, Dunkin’ Brands, Target, Samsung, The Coca-Cola Company and XO Group to explore mobile’s unprecedented power for engagement and storytelling on March 21 in New York City

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IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model

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Now Available for Public Comment Are Revised Mobile In-App and Mobile Web Measurement Guidelines & Desktop Display Served Impression Guideline, Supplements Existing Viewable Impression Guidelines

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Goodstuff Communications and House of Fraser are awarded “Best in Show’ at the MMA’s UK Smarties Awards for their ‘View from the Red Carpet” mobile campaign

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Samsung wins Marketer of the Year; Publicis Media wins Agency of the Year whilst Weve and Blis Media win Media Company of the Year and Technology Enabling Company of the Year, respectively

London – November 23, 2016 - last night saw a ‘Celebration of Talent’ at the MMA’s UK Smarties Awards, where innovation, creativity, disruption, and effectiveness were honoured amongst 16 different mobile marketing categories.

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Nike and Mindshare Turkey are awarded “Best in Show’ at the MMA’s EMEA Smarties Awards for their Spark Brilliance mobile campaign

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Unilever wins Marketer of the Year on mobile; Mindshare wins Agency of the Year in mobile with Snapchat winning Media Company of the Year and Opera Mediaworks win Technology Enabling Company of the Year EMEA

London – Wednesday November 23, 2016 - campaigns from the length and breadth of the EMEA region were winners at last nights MMA EMEA Smarties Awards – a true Celebration of Talent.

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Marketers Use of Location Insights is Expanding, Shows MMA Study

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November 21, 2016, NEW YORK — When engaging consumers via mobile, the most personal of devices, marketers are advancing their strategies, says a new report from the Mobile Marketing Association (MMA). The report reveals a significant increase in spend and use of more data-centric approaches that impact ad delivery and creative.

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More than 75 Percent of Marketers Say They Will Leverage Multi-Touch Attribution (MTA) Solutions by 2019, According to Mobile Marketing Association

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MMA’s MTA Request for Information (RFI) Guidance Package and Interactive Scoring Tool Released to Members

NEW YORK, November 16, 2016 — A new survey released today from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a multi-touch attribution (MTA) solution by 2019, however the available solutions are not in-line with their performance needs.

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Marketers Must Align Mobile Creative with Strategy and Media According to New Report from Mobile Marketing Association and Kantar Millward Brown

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Annual Report Analyzes Winning Mobile Campaigns From 2016 Global Smarties™ and Cannes Mobile Lions to Help Marketers Maximize Impact, Effectiveness

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Estudio de AppsFlyer sobre fraude en publicidad para descarga de aplicaciones móviles

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Estudio de AppsFlyer sobre fraude en publicidad para descarga de aplicaciones móviles

La investigación de AppsFlyer muestra que las descargas fraudulentas operan en países concretos en función del pago potencial que pueden obtener. Así, los mercados donde las aplicaciones tienen un mayor costo por instalación -Estados Unidos, Alemania, Australia, China y el Reino Unido), tienden a experimentar tasas de fraude superiores.

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Estos son los ganadores de los Premios MMA Smarties 2016 Latam

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Estos son los ganadores de los Premios MMA Smarties 2016 Latam

Argentina ganó medallas de oro, plata y bronce en la instancia Global. Participaron campañas de más de 30 países, seleccionadas por un consejo de 100 reconocidos especialistas.

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MMA 2016 Global Smarties™ Awards Honor Most Creative, Innovative and Effective in Mobile Marketing

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To view the winners gallery, click here.

Dunkin’ Donuts and DigitasLBi Awarded “Best in Show” for #WTFast On-The-Go Ordering Campaign; IBM Watson, Pokemon Go, R/GA, Snapchat and Unilever Received Best of Industry Awards

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