MMA Press Release | Page 9 | MMA Global

MMA Press Release

Business Impact will be at the Core of which Campaigns Take Home the Coveted Smarties

News Type: 

Goodyear CMO Richard Kellam Leads Nearly 30 Brand and Agency Executives Through New Judging Criteria Focused on Business Impact

News Type: 

Gupta Replaces Dunkin’ Brands Veteran John Costello to Continue Marketer-Focused Mission

News Type: 

Partnering with WARC, MMA Launches Business Impact Index – and Business Impact Award -- to Identify, Rank and Award Agencies and Brands That Deliver the Highest Level of Campaign Impact

North America Smarties Launch, Plus New Awards for VR/AV and 360-Degree Video

News Type: 

London, June 12th, 2017 – S4M (Success for Mobile), a mobile programmatic advertising company, recruits Nicolas Rieul as VP Strategy EMEA to join the team in its headquarters in Paris, France. He is a Board Member at the Mobile Marketing Association in France and IAB France.

News Type: 

New working group topics represent two of marketers’ most critical challenges with multi-touch attribution

News Type: 

Senior-Level Marketers to Share Insights and Best Practices for Optimizing Campaigns Beyond Marketing May 9-10 in New York City

News Type: 
Cross Marketing Effectiveness (SMoX) research proves fine-tuned targeting strategy a success.

NEW YORK (April 5, 2017) --- The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA). The study also proved the clickthrough rate (CTR), a widely-use measurement of impact, has no direct correlation to conversions.

News Type: 

Industry Leaders Join to Explore Best Practices for Marketers; Ultimate Targeting Tool on April 5 in New York City

New York – March 30, 2017 – The Mobile Marketing Association (MMA) today announced executives from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo Cars USA will lead the roster for the MMA Location Leadership Forum: Making Mobile Moments Matter on April 5 in New York City.

News Type: 

Produced in Collaboration with MMA and IAB, New Guidelines Establish Recommended Set of Practices for Location Measurement

Submitter's Company: 
News Type: