With the emphasis on rewarding those marketing campaigns creating the biggest business impact by leveraging the power of mobile, MMA UK today reveals the shortlist for its 2017 MMA UK Smarties Awards.
The MMA UK entries will be reviewed by an independent jury, comprised of senior marketer, and agency professionals. The jury evaluates the shortlisted campaigns within 14 categories based on four criteria: strategy, execution, creativity, and business impact.
“Our awards celebrate the excellent work being done in mobile by both brands and agencies, inspiring marketers to push the boundaries with their own marketing campaigns as they strive for business growth. The focus of the Smarties has thus shifted and we created our new Business Impact Index, ranking mobile marketing companies that are achieving the biggest business impact, “ said Chris Babayode, Managing Director, MMA EMEA.
The shortlist for the 2017 UK Smarties Awards includes:
Product / Services Launch
Social Impact / Not for Profit
Marketing within a Mobile Gaming Environment
Location Based Services or Targeting
Mobile Payments / Commerce