With the emphasis on rewarding those marketing campaigns creating the biggest business impact by leveraging the power of mobile, MMA UK today reveals the shortlist for its 2017 MMA UK Smarties Awards.

The MMA UK entries will be reviewed by an independent jury, comprised of senior marketer, and agency professionals. The jury evaluates the shortlisted campaigns within 14 categories based on four criteria: strategy, execution, creativity, and business impact.  

“Our awards celebrate the excellent work being done in mobile by both brands and agencies, inspiring marketers to push the boundaries with their own marketing campaigns as they strive for business growth. The focus of the Smarties has thus shifted and we created our new Business Impact Index, ranking mobile marketing companies that are achieving the biggest business impact, “ said Chris Babayode, Managing Director, MMA EMEA.

The shortlist for the 2017 UK Smarties Awards includes:

MARKETING STRATEGY

Brand Awareness

• BBC and Mobext for “BBC Doctor Who”
• Microsoft and The Story Lab for “Microsoft | The Story Lab”
• Weve and Knorr for “Knorr's Naturally Tasty”
• Weve and Gordon's for “Gordon's Gin & Tonic”
• Weve and Ubisoft for “Watch Dogs 2”

Product / Services Launch

• Weve and Knorr for “Knorr's Naturally Tasty”
• Weve and Ubisoft for “Watch Dogs 2”

Social Impact / Not for Profit

• Persil and Zone for “Persil Wild Explorers”

MEDIA

Cross Media

• AXA and Havas Media for “One Step Ahead”

Marketing within a Mobile Gaming Environment

• Unilever - Signal and R/GA London for “The Adventures of Little Brush Big Brush”

Messaging

• Weve and Knorr for “Knorr's Naturally Tasty”
• Weve and Gordon's for “Gordon's Gin & Tonic”
• Weve and Ubisoft for “Watch Dogs 2”

Mobile App

• Persil and Zone for “Persil Wild Explorers”
• Shell and MOBGEN for “Shell App for Connected Car”
• Jamie's Italian and CAB Studios for “CAB Studios - Jamie's Italian Gold Club App”

Mobile Native

• Festival Republic and Gameloft Advertising Solutions for “Reading & Leeds”

Mobile Social

• Unilever - Signal and R/GA London for “The Adventures of Little Brush Big Brush”

TECHNOLOGY

Innovation

• Shell and MOBGEN for “Shell App for Connected Car”
• Weve and Gordon's for “Gordon's Gin & Tonic”
• Weve and Ubisoft for “Watch Dogs 2”

Location Based Services or Targeting

• Timberland and GroundTruth for “Seek out your Urban Adventure”
• Weve and Gordon's for “Gordon's Gin & Tonic”
• Weve and Ubisoft for “Watch Dogs 2”

Mobile Payments / Commerce

• Shell and MOBGEN for “Shell App for Connected Car”
• Jamie's Italian and CAB Studios for “CAB Studios - Jamie's Italian Gold Club App”

Mobile Video

• Unilever - Signal and R/GA London for “The Adventures of Little Brush Big Brush”

VR/AR

• Audi UK and Somo for “Somo and Audi A4 Virtual Showroom”