Boards now comprise more than 35 CMOs from companies including recent additions from Hyundai, Adobe, Peloton, Salesforce and Walmart to help guide its mission of delving deeper into the most important issues and challenges facing marketing today

SMARTIES X Best in Show Awarded to Johnnie Walker and What’s Your Problem Brand Solutions for “The World’s Most Travelled Billboard and Preparation H and Revolution Digital for “Preparation H “Back There Care” Campaign wins North America Best in Show

Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement

Bank of America’s Louis Paskalis, the former MMA North America Board Chair, will chair new MMA Board that aims to tackle complex issues across media

Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis

The State of the Industry: Mobile Marketing in EMEA 2020

29 July 2020 – Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing professionals (94%) considering mobile advertising as effective.

Continues MMA’s Transition to ‘Whole Ecosystem’ Governance, Led by Marketers/CMOs and Includes Engagement by Media Plus AdTech & MarTech.

The Four leading Marketing Science Gurus lay out their growth frameworks in a content series that culminates in a CMO debate

New Free Attribution Fraud Assessment Tool Launched at MMA MATT Unplugged Virtual

Includes Aggregated Content on Covid-19’s Impact Around the World as well as Guidance for Brands on Marketing and Advertising in the Current Climate 

Marketers Continue to Believe in MTA Despite Increasing Privacy and Data Challenges in the Ecosystem