Llega a la Argentina el MMA Innovate, una cumbre exclusiva para altos mandos del marketing Submitted by MMAGlobal on Wed, 10/23/2019 - 12:11 Thumbnail: Dirigida a CMO´s y profesionales con nivel de dirección, la jornada organizada por la Mobile Marketing Association en Buenos Aires contará con la presencia de prestigiosos disertantes.El MMA Innovate Buenos Aires 2019 es un evento para asociados a MMA y directivos de la industria marketing y la publicidad que, a partir de las disertaciones de reconocidos expertos, invita a reflexionar sobre el futuro de la actividad en un mundo hiperconectado por dispositivos móviles. El encuentro se realizará el próximo 16 de octubre en el Park Hyatt de 9 a 13 horas. LanguageUndefinedNews Type: MMA Press Release
MMA Publishes First-Ever Multi-Touch Attribution Journey Map to Help Marketers Accelerate Successful Adoption of Marketing Measurement Model of the Future Submitted by MMAGlobal on Fri, 10/18/2019 - 08:00 Thumbnail: Reinforces MMA’s Industry Leadership as the only Trade Group to Provide Actionable and Technical Guidance on how Advertisers can Improve Marketing Productivity and Maximize the Impact of their Media MixNEW YORK (October 18, 2019) – The MMA, the global trade group led by CMOs architecting the future of marketing, today released the first ever Multi-Touch Attribution (MTA) Journey Map, reinforcing marketing measurement as a top industry priority. LanguageUndefinedNews Type: MMA Press Release
MMA Adds Leading Marketers to Asia Pacific Board of Directors Submitted by MMAGlobal on Tue, 10/15/2019 - 08:53 Thumbnail: Experienced board members to help businesses in the region shape the future of marketing with mobileSINGAPORE, 15 October 2019 – The Mobile Marketing Association (MMA), the leading global association for the mobile marketing industry, today announced the appointments of ten new board members to its Asia Pacific Board of Directors. Coming from diverse backgrounds and industries, the board members will help MMA advance the future of marketing in Asia Pacific through mobile. LanguageUndefinedNews Type: MMA Press Release
MMA Appoints New Marketing Leaders to Global Board of Directors, Solidifying Worldwide Role in Driving the Future of Marketing Submitted by MMAGlobal on Tue, 10/01/2019 - 00:57 Thumbnail: Diverse Board of Marketing, Media and Technology Leaders Bolsters MMA’s Global Commitment to Scientific Insights, Actionable Tools and Industry-Wide Collaboration for the Greater Good LanguageUndefinedNews Type: MMA Press Release
MMA Unveils 2019 SMARTIES® X AND SMARTIES® North America Shortlist Submitted by MMAGlobal on Mon, 09/30/2019 - 00:40 Thumbnail: Newly Launched SMARTIES X Program is the World’s First Marketing Award Recognizing Innovation - Nike, Chipotle, Coca-Cola, McDonald’s Pepsi all make shortlist LanguageUndefinedNews Type: MMA Press Release
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era Submitted by MMAGlobal on Tue, 05/07/2019 - 12:45 Thumbnail: Report provides first comprehensive list of digital media platforms’ data policies and recommendations for how marketers can achieve effective multi-touch attribution despite data sharing limitations. LanguageUndefinedNews Type: MMA Press Release
MMA SA announces 14 new board members and strategic partners Submitted by Gabriela Kusters on Wed, 05/01/2019 - 09:54 Submitter's Company: MMA SAThumbnail: The Mobile Marketing Association South Africa (MMA SA) has announced the 14 new board members and strategic partners who will spearhead the delivery of the MMA SA’s future development over the next year. LanguageUndefinedNews Type: MMA Press Release
MMA SA announces 2019 board Submitted by Gabriela Kusters on Wed, 05/01/2019 - 09:07 Submitter's Company: MMAThumbnail: South Africa, May 1st - The Mobile Marketing Association South Africa (MMA SA) has announced 14 new board members and strategic partners who will spearhead the delivery of its future development over the next year. Each nominee was identified personally for their alignment to the MMA’s global board and for their active involvement in, and contribution to the local marketing industry. LanguageUndefinedContent Tags (Deprecated): MMA BOARDNews Type: MMA Press Release
Mobile Marketing Association Reveals Brands Need a “First Second Strategy” Submitted by MMAGlobal on Wed, 03/06/2019 - 14:00 Thumbnail: Groundbreaking Scientific Neuroscience Cognition Research Assesses the Time Needed to Trigger Cognitive Processing of Advertising in a Mobile Environment is Faster than the Blink of an Eye LanguageUndefinedNews Type: MMA Press Release
Mobile Marketing Association Reveals the Full Global and North America Rankings for the SMARTIES™ Business Impact Index Submitted by MMAGlobal on Tue, 03/05/2019 - 10:30 Thumbnail: UNILEVER AND MCDONALD’S TAKES TOP GLOBAL HONORS FOR ADVERTISER AND BRAND DRIVING THE HIGHEST LEVEL OF BUSINESS IMPACT LanguageUndefinedNews Type: MMA Press Release
