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MMA Press Release

Llega a la Argentina el MMA Innovate, una cumbre exclusiva para altos mandos del marketing

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Dirigida a CMO´s y profesionales con nivel de dirección, la jornada organizada por la Mobile Marketing Association en Buenos Aires contará con la presencia de prestigiosos disertantes.

El MMA Innovate Buenos Aires 2019 es un evento para asociados a MMA y directivos de la industria marketing y la publicidad que, a partir de las disertaciones de reconocidos expertos, invita a reflexionar sobre el futuro de la actividad en un mundo hiperconectado por dispositivos móviles. El encuentro se realizará el próximo 16 de octubre en el Park Hyatt de 9 a 13 horas.

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MMA Publishes First-Ever Multi-Touch Attribution Journey Map to Help Marketers Accelerate Successful Adoption of Marketing Measurement Model of the Future

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Reinforces MMA’s Industry Leadership as the only Trade Group to Provide Actionable and Technical Guidance on how Advertisers can Improve Marketing Productivity and Maximize the Impact of their Media Mix

NEW YORK (October 18, 2019) – The MMA, the global trade group led by CMOs architecting the future of marketing, today released the first ever Multi-Touch Attribution (MTA) Journey Map, reinforcing marketing measurement as a top industry priority.

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MMA Adds Leading Marketers to Asia Pacific Board of Directors

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Experienced board members to help businesses in the region shape the future of marketing with mobile

SINGAPORE, 15 October 2019 – The Mobile Marketing Association (MMA), the leading global association for the mobile marketing industry, today announced the appointments of ten new board members to its Asia Pacific Board of Directors. Coming from diverse backgrounds and industries, the board members will help MMA advance the future of marketing in Asia Pacific through mobile.

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MMA Appoints New Marketing Leaders to Global Board of Directors, Solidifying Worldwide Role in Driving the Future of Marketing

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Diverse Board of Marketing, Media and Technology Leaders Bolsters MMA’s Global Commitment to Scientific Insights, Actionable Tools and Industry-Wide Collaboration for the Greater Good

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Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era

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Report provides first comprehensive list of digital media platforms’ data policies and recommendations for how marketers can achieve effective multi-touch attribution despite data sharing limitations.

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MMA SA announces 2019 board

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MMA
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South Africa, May 1st - The Mobile Marketing Association South Africa (MMA SA) has announced 14 new board members and strategic partners who will spearhead the delivery of its future development over the next year. Each nominee was identified personally for their alignment to the MMA’s global board and for their active involvement in, and contribution to the local marketing industry.

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