July 20, 2020
Continues MMA’s Transition to ‘Whole Ecosystem’ Governance, Led by Marketers/CMOs and Includes Engagement by Media Plus AdTech & MarTech.
New York, NY – July 20, 2020 – Today at the 2020 CEO & CMO Summit Virtual, MMA Global, the industry organization dedicated to driving modern marketing and shaping the future, announced the appointment of Deborah Wahl, Global Chief Marketing Officer of General Motors, as the incoming Chair for the Global Board of Directors. Wahl, one of the most influential executives in marketing, will oversee a board comprised of senior marketing professionals across a wide range of sectors, as well as some of the most influential AdTech and MarTech executives. The diversity of those companies represents MMA’s “Superpower,” given the wattage and collective intelligence reflective of the whole marketing industry. The board’s driving mission is to drive and effect positive change within the discipline of marketing through research, education and debate.
Wahl brings a wealth of industry knowledge and senior marketer experience to the board, having served as CMO for McDonald’s, Cadillac and Chrysler, but she’s also held senior marketing roles at Ford, Mazda, and Toyota in various positions and countries. She’s known for her keen eye in identifying organizational gaps in marketing and filling them with optimal solutions, which dovetails perfectly with MMA’s mission.
“I have been energized by the topics that the MMA Global Board is tackling under the leadership of CEO Greg Stuart,” said Wahl. “My view is that we do need to work together as an industry, and MMA is a one-of-a-kind industry body. It’s clear to me that the MMA has a strong and fact-based agenda and approach to help CMOs to tackle the toughest issues in accomplishing their mission. No one is better positioned to clean up the increasingly complex digital marketing ecosystem.”
Wahl takes over from Karin Timpone, formerly Global Marketing Officer of Marriott International, who will move to Chair Emeritus on the MMA Global Board. The entire MMA Global thanks Timpone for her service in navigating the MMA during this time.
“I’m extremely proud to have Deb step up to head up our powerhouse board, which represents a real testament to how far MMA has come,” said Greg Stuart, CEO of MMA Global. “Ten years ago, we started with only one mid-level marketer, and by the end of this year we’ll have now grown to nearly 40 CMOs, now led by one of world’s biggest global marketers as our Chair. One of the best things I heard from a current board CMO was ‘I don’t know how the MMA does it but you come up with topics I don’t hear anywhere else, and they matter to my business.’ I want to especially also thank Karin for her leadership during a most unusual time.”
Working with Stuart, Wahl’s tenure will focus on the following areas, programs and initiatives:
- Marketing Attribution Think Tank (MATT) – focused on supporting issues around multi-touch attribution (MTA) measurement and the gyration in Identifiers for measurement and tracking, in light of the phasing out of cookies and Apple IDFA
- Marketing Org Structure Think Tank (MOSTT) – directly correlating marketing organizational structure to a company’s financial performance
- Great Marketing Growth Debates – a series examining the major marketing growth frameworks as explained by the professors who authored them, followed by discussion and debate among the top marketers in the industry
- Data in Marketing Think Tank (DATT) – initiatives in development to support marketers as they aggregate, assess and apply data in their marketing strategies
- Brand vs. Performance research initiative – $2-million, ground-breaking research to help answer the age-old question of how branding affects long-term sales
- Other initiatives to clean up the digital ecosystem, including a Brand Safety Guide for marketers, a mobile attribution fraud assessment tool, and studies into the actual brand impact of the current AdTech ecosystem.
The MMA’s full board structure, globally and regionally, includes:
Global Board Executive Committee:
- Chair: Deborah Wahl, Global Chief Marketing Officer, General Motors
- Global Secretary: Carolyn Everson, VP, Global Marketing Solutions, Facebook
- Jack Philbin, Co-Founder & CEO, Vibes
- Chair Emeritus: Karin Timpone, Global Marketing Officer, formerly Marriott
- Chair Emeritus: Luis Di Como, Executive Vice President, Global Media, Unilever
- Chair Emeritus: Sanjay Gupta, Chief Customer Officer, TIAA
- Chair Emeritus: John Costello, Former President, Global Mktg & Innovation, Dunkin’
- Treasurer: Stephen McCarthy, CFO/COO, GroundTruth
Global Board Members:
- Suzy Deering, CMO, eBay
- Jill Baskin, CMO, Hershey
- Lynne Biggar, Chief Marketing & Communications Officer, Visa
- Ayesha Gilarde, CMO, Match.com
- Jay Jaffin, Chief Marketing & Digital Officer, Western Union
- Joanna Lu, VP of Marketing, Greater China & Korea, The Coca-Cola Co.
- Greg Lyons, SVP, CMO, Pepsi
- Ivan Pollard, SVP, Global CMO, General Mills
- Telisa Yancy, COO, American Family Insurance
- Wanda Young, CMO, Samsung
- Jodi Allen, EVP & CMO, formerly Hertz
- Amardeep Kahlon, CMO, formerly GlaxoSmithKline
- Kellyn Kenny, Global CMO, formerly Hilton Hotels
- Jeff Lucas, VP of America Sales & Global Client Solutions, formerly Verizon Media Group
- Rebecca Messina, CMO, formerly Uber
- Barbara Messing, SVP & CMO, formerly Walmart
- Janet Balis, Partner/Principal, Global Media, Entertainment & Marketing Advisory Services Leader, EY
- Cameron Clayton, General Manager, IBM Cloud Ecosystem and Weather, IBM Watson Advertising
- Matt Derella, Global Vice President, Revenue and Content Partnerships, Twitter
- Rita Ferro, President Advertising Sales and Partnerships, Disney
- Greg Glenday, CEO, Lightbox
- Jeremi Gorman, Chief Business Officer, SNAP
- Charles Manning, President & CEO, Kochava
- Ted Prince, President, Analytic Solutions, Neustar
- Allan Thygesen, President, Americas, Google
- Antonio Tomarchio, Founder & CEO, Cuebiq
- John Trimble, Chief Revenue Officer, Pandora
- Linda Yaccarino, Chairman of Advertising & Client Partnerships, NBCU
Regional Representatives to Global Board:
- NA: Louis Paskalis, SVP, Enterprise Media Executive, Bank of America
- LATAM: Alberto "Banano" Pardo, Founder & CEO, Adsmovil
- LATAM: Gustavo Aguiar, CDO, Johnson & Johnson
- APAC: David Porter, VP, Global Media at Unilever Asia, Africa, Middle East, Turkey & Russia, Unilever
There are five other boards which support the MMA members and Global Board:
- North America Board – Chaired by Norman de Greve, CMO, CVS Health
- EMEA Board – Chaired by Sarah Mansfield, VP Global Media Europe, NAMETRUB, E-commerce, Operations, Unilever
- APAC Board – Chaired by David Porter, VP Global Media Asia, Africa, Middle East, Turkey & Russia, Unilever
- LATAM Board – Chaired by Gustavo Aguiar, CDO, Johnson & Johnson LATAM
- Global Media & Data Board – Chaired by Louis Paskalis, SVP, Enterprise Media Executive, Bank of America
Any marketers that are interested in joining the MMA, or one of the boards, please contact Greg Stuart at [email protected].
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About the MMA:
Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.
Members include: 1-800-Flowers.com, Adobe, Allstate, Ally Financial, American Eagle, American Express, AT&T, Bank of America, Calvin Klein, Campbell’s, JPMorgan Chase, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, Estee Lauder, Facebook, Ford, General Motors Company, Google, Hilton Worldwide, IBM Watson, Kellogg Company, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, MillerCoors, Monster, NBCU, Pandora, Pfizer, Pinterest, PlaceIQ, Salesforce, Samsung, Shire, Snap Inc., SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, Turner Broadcasting, Twitter, Uber, Unilever, Verizon Media Group, Verizon, Vibes, Walmart, Waze and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see www.mmaglobal.com.
Media ContactsGreg Stuart
CEO
MMA Global
[email protected]
+1 631 702 0682
