Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement
New York – October 20, 2020 – Celebrating the talented teams who, even in these uncertain times, have created innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2020 SMARTIES X and North America Awards —the world’s largest mobile marketing awards program.
Selected from among hundreds of submissions across more than 20 countries, the shortlisted campaigns were evaluated by the SMARTIES Screening Council of over 100 marketing professionals at leading brands, agencies and technology enablers across the globe. These entries will now undergo review in virtual jury sessions by the MMA’s independent jury, which is comprised of the best marketing minds from global brands and agencies led by jury president, Katrina Beach, Vice President of Digital Capabilities and Platform Migration, Barclays.
"It was an honor to serve as the jury president this year and am grateful for the engagement of our judging panel" said Katrina Beach. "The submissions were among the best in the marketing community and deserve to be rewarded for their innovation, creativity and success."
“Even in these incredibly uncertain times, I am excited and impressed to see some really beautiful campaigns in the global submissions, as well as from North America ” said Sheryl Daija, Chief Strategy Officer, MMA. “Our jury definitely has their work cut out for them as they must determine which campaigns are worthy of the SMARTIES X or SMARTIES North America gold, silver, and bronze awards as well as our most sought after Best In Show award.”
The shortlist and the final selected winners will be honored this year at the MMA SMARTIES Unplugged Virtual, November 10-11. Launching for the first time in 2020, Smarties Unplugged Virtual will deliver an inspiring combination of content, entertainment and virtual experiences. Over the course of these two days, we’ll announce and celebrate this year’s winners across 29 categories. For more details and to register for SMARTIES Unplugged, please click here.
The shortlist for the 2020 MMA SMARTIES X and North America Awards includes:
MARKETING OBJECTIVE CATEGORIES
Lead Generation / Direct Response / Conversion
Product / Services Launch
Relationship Building / CRM
Social Impact / Not-for-Profit
Cross Mobile Integration
Messaging (Sponsored by Google)
Mobile Gaming, Gamification & E-Sports
Digital Out-of-Home (DOOH)
Location Based Servies or Targeting
Machine Learning and AI
SMARTIES NORTH AMERICA
Lead Generation / Direct Response / Conversions
Location Based Services or Targeting
About the MMA:
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO’s, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
Members include 1-800-Flowers.com, Adobe, Allstate, Ally Financial, American Family Insurance, AT&T, Bank of America, Calvin Klein, Campbell’s, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, EY Facebook, Ford, General Motors Company, Google, Hilton Worldwide, IBM Watson, JPMorgan Chase, Kellogg Company, Kroger, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, Merck, MillerCoors, Monster, NBCU, Nike, Pandora, Petco, Pfizer, Salesforce, Samsung, Snap Inc., Spotify, Target Inc., The Coca-Cola Company, The Hershey Company, TikTok, T- Mobile, Twitter, Uber, Unilever, Verizon Media Group, Verizon, Visa, Walmart, Waze, Western Union and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, see www.mmaglobal.com.
Greg StuartCEOMMA Global[email protected]+1 631 702 0682