SMARTIES X Best in Show Awarded to Johnnie Walker and What’s Your Problem Brand Solutions for “The World’s Most Travelled Billboard and Preparation H and Revolution Digital for “Preparation H “Back There Care” Campaign wins North America Best in Show
Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement
New York – November 11, 2020 – Celebrating the talent and teams who, even in these uncertain times, have created innovative campaigns that drive business impact, the MMA today announced the winners for the 2020 SMARTIES X and SMARTIES North America Award Programs during the Smarties Unplugged Virtual event, November 10-11.
Launched for the first time in 2020, Smarties Unplugged Virtual delivered an inspiring combination of content, entertainment and experiences. Over the course of the two days, the MMA also announced and celebrated this year’s SMARTIES winners across 29 categories.
The winners were selected from among hundreds of submissions across more than 20 countries, and were initially evaluated by the SMARTIES Screening Council of over 100 marketing professionals at leading brands, agencies and technology enablers across the globe to determine the shortlist. These shortlisted campaigns were then reviewed in virtual jury sessions by the MMA’s independent jury, which is comprised by some of the best marketing minds in the industry led by jury president, Katrina Beach, Vice President of Digital Capabilities and Platform Migration, Barclays.
"It was an honor to serve as the jury president this year and am grateful for the engagement of our judging pane," said Katrina Beach. "The submissions were among the best in the marketing community and deserve to be rewarded for their innovation, creativity and success.”
“Even in these incredibly uncertain times, I am excited and impressed to see some really beautiful campaigns in the global submissions, as well as from North America and how even in the face of Covid-19, brands and their partners found appropriate and relevant ways to communicate their messaging as well as push the boundaries of creativity and effectiveness,” said Sheryl Daija, Chief Strategy Officer, MMA. “The jury definitely had their work cut out for them as they determined which campaigns were worthy of the SMARTIES X or SMARTIES North America gold, silver, and bronze awards as well as our most sought after Best In Show award.”
The campaigns that earned Best-in-Show honors are Johnnie Walker and What’s Your Problem Brand Solutions for “The World’s Most Travelled Billboard and Preparation H and Revolution Digital for “Preparation H “Back There Care” Campaign. The full list of categories and winners is included below.
2020 SMARTIES X Awards Winners:
Categories span across technology, media and marketing objectives and all campaigns have the X Factor, distinguishing these campaigns as amongst the most innovative and forward-thinking leaders in the marketing industry today
Johnnie Walker and What’s Your Problem Brand Solutions for “The World’s Most Travelled Billboard”
Lead Generation / Direct Response / Conversions
Product / Services Launch
Relationship Building / CRM
Social Impact / Not For Profit
Cross Mobile Integration
Mobile Gaming, Gamification & E-Sports
Digital Out-of-Home (DOOH)
Location Based Services or Targeting
Machine Learning and AI
2020 North America SMARTIES Winners
Categories span across technology, media and marketing objectives.
Preparation H and Revolution Digital for “Preparation H "Back There Care" Campaign”
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO’s, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
Members include 1-800-Flowers.com, Adobe, Allstate, Ally Financial, American Family Insurance, AT&T, Bank of America, Calvin Klein, Campbell’s, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, EY Facebook, Ford, General Motors Company, Google, Hilton Worldwide, IBM Watson, JPMorgan Chase, Kellogg Company, Kroger, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, Merck, MillerCoors, Monster, NBCU, Nike, Pandora, Petco, Pfizer, Salesforce, Samsung, Snap Inc., Spotify, Target Inc., The Coca-Cola Company, The Hershey Company, TikTok, T- Mobile, Twitter, Uber, Unilever, Verizon Media Group, Verizon, Visa, Walmart, Waze, Western Union and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit www.mmaglobal.com.
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