CMOs from Akbank, Camelot, L’Oreal, Nomad Foods, Samsung, Stada, TSB, and senior executives from Adjust, RB, SAS, Snap, The Trade Desk and Tik Tok, join the MMA EMEA Board
MMA Global unveils strategy that shows by targeting the “movable middles” marketers can attract more non-buyers, while increasing penetration across all brand buying groups
NEW YORK, January 12, 2021 – MMA Global, the association devoted to architecting the future of marketing for CMOs, today introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
London, 16 December 2020 – MMA EMEA today unveils the winning campaigns for its 2020 Smarties EMEA awards. The MMA Smarties is the world’s only global mobile marketing awards programme honouring and celebrating outstanding impact, ingenuity, and success in today’s modern communications mobile-connected world that is driving consumer engagement.
Awards recognise marketers who delivered disruptive and innovative ideas that shape the future of modern marketing
Singapore, 11 December, 2020 – MMA today unveiled the winners of the 2020 SMARTIES APAC awards. In its eighth edition, the MMA SMARTIES is the world’s only global mobile marketing awards programme celebrating outstanding innovation, creativity and achievement in the modern communications world where mobile is at the heart of consumer engagement.
Boards now comprise more than 35 CMOs from companies including recent additions from Hyundai, Adobe, Peloton, Salesforce and Walmart to help guide its mission of delving deeper into the most important issues and challenges facing marketing today
SMARTIES X Best in Show Awarded to Johnnie Walker and What’s Your Problem Brand Solutions for “The World’s Most Travelled Billboard and Preparation H and Revolution Digital for “Preparation H “Back There Care” Campaign wins North America Best in Show
Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement
Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement
New York – October 20, 2020 – Celebrating the talented teams who, even in these uncertain times, have created innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2020 SMARTIES X and North America Awards —the world’s largest mobile marketing awards program.
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
The State of the Industry: Mobile Marketing in EMEA 2020
29 July 2020 – Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing professionals (94%) considering mobile advertising as effective.