MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its Board of Directors | MMA Global

MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its Board of Directors

January 29, 2021
Submitted by MMA

CMOs from Akbank, Camelot, L’Oreal, Nomad Foods, Samsung, Stada, TSB, and senior executives from Adjust, RB, SAS, Snap, The Trade Desk and Tik Tok, join the MMA EMEA Board


London, England, (January 29th, 2021) – MMA EMEA, the industry trade body architecting the future of marketing across the EMEA region, today announced its new board of directors with the addition of CMO’s from Akbank, Camelot, L’Oreal, Nomad Foods, Samsung, Stada, and TSB and senior representation from Adjust, RB, SAS, Snap, The Trade Desk, Tik Tok, and Verizon Media UK amongst others.

A full list of the MMA EMEA Board members follows below and can also be found here

These appointments help to not only strengthen the MMA’s position as the industry organisation with significant marketing leadership representation on its boards (the MMA’s Global and North America boards have 35 sitting CMOs) but also to drive and support the delivery of its mission in enabling marketers to drive innovation and enduring business value in an increasingly dynamic and mobile-connected world.

MMA EMEA continues to focus its energies on using its data driven insights and science to build new knowledge delivering unique and powerful intellectual property, research, tools and thought leadership. As an example, through its Marketing Organisation Structure Think Tank, held in partnership with MarCaps, MMA introduced the MarCaps Readiness Assessment, an organisational framework that allows CMOs to evaluate both strengths and areas for improvement mapped against an inventory of 72 never-before-documented capabilities defining the modern marketing discipline. This enables them to prioritise what activities to do more of and, even more difficult to assess, what to do less.

“ Both marketing as a discipline and marketers face tough challenges in the coming year,” commented Chris Babayode, MD MMA EMEA. “It’s absolutely tremendous to be able to bring together leaders from marketing, from adtech and martech and from media within the EMEA region, to help solve these challenges and provide a pathway to success for their leadership, their companies and the industry.”


The MMA EMEA Board of Directors:

  • Burcu Civelek Yuce, EVP, Strategy, Digital Banking and Payment Systems, Akbank
  • Oya Canbas, GM, Bayer UK & Ire
  • Peter Markey, CMO, Boots plc
  • Keith Moor, CMO, Camelot
  • Walter Susini, SVP EMEA Marketing, Coca-Cola
  • Trixie LohMirmand, EVP, Dubai World Trade Centre
  • Sandra McDill, Senior Director Global Production Ecosystem, GSK
  • Gurmej Bahia, VP EMEA Marketing, Hilton Worldwide
  • Marie-Noelle De Greef, Head of COE Comms & Brand Experience, ING BE & NL
  • Lex Bradshaw-Zanger, CMO UK & Ire, L’Oreal
  • Marc Michel, Director, Digital Marketing Platforms, Europe, MasterCard
  • Steve Axe, CMO, Nomad Foods
  • Tony Holdway, formerly CMO, Pret a Manger
  • Elaine Rodrigo, Chief Insights and Analytics Officer, Reckitt Benckiser
  • Dudu Mokholo, CMO Africa, Samsung
  • Beate Rosenthal, CMO, Stada Consumer Health, Germany
  • Sagren Pather, Executive Head, Digital, Direct Marketing & Marketing Analytics, Standard Bank of South Africa
  • Luisa Mazinter, formerly CMO, TymeBank
  • Sarah Mansfield, VP Media, Europe and Latam and Global Operations, Unilever
  • Warrick Bellingham, General Manager Brand - EMEA & Latam, AdColony
  • Alexandre Pham, Director Relationships, EMEA & APAC, Adjust
  • Mark Howe, MD, EMEA Agencies, Google
  • Martin Harbech, Group Director, Facebook
  • Ingrid Silver, Partner, Reed Smith
  • Andreas Heiz, Customer Intelligence, Director, EMEA, SAS Institute
  • Raymond Buckle, CEO, Silverstone Solutions
  • Ed Couchman, GM, DACH, Netherlands, Nordics & UK, Snap
  • Philippa Snare, SVP EMEA, The Trade Desk
  • Stuart Flint, Head of Global Business Solutions, Europe, TikTok
  • Kate Walkom, Global Account Director, UM
  • Josh Partridge, MD & VP – UK, Verizon Media
  • Enver Groenewald, CEO, Ogilvy SA & Chair MMA South Africa
  • Erdem Tolon, Deputy Country Manager, Kantar Media, MMA Turkey Chair
  • Mark Wachter, MMA Germany Chair
  • Pierre- Emanuel, formerly IPG Mediabrands, France & MMA France Chair

Any marketers interested in joining our MMA EMEA Board should contact Chris at [email protected]


About the MMA:

Comprised of more than 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for modern marketers.